Doctors share the difference the right contacts have made to patients' quality of life, and how they are leveraging this enhanced patient care to grow revenues.
Top tips for financing your instrumentation investments.
The trick to getting men to buy in your optical.
Secrets to selling prescription sunwear.
Why & how to teach your patients why sunwear isn't just for summer.
Teach your opticians to guide patients' styles--and eyewear purchases.
Price frames to maximize sales and build your patient base.
Create an optical that captures Millennial purchases.
Tips on keeping your contact lens practice profitable.
A lens style conversation to have with patients.
How to make your frame board a patient-pleasing money-maker.
How to make an OCT a profitability-builder.
Turn your next shopping trip into an optical sales tutorial.
Secrets to teaching your opticians to sell multiple pairs.
How to get more seniors in sunwear.
Advice on capturing more of the prescriptions you write.
Learn when to go hard, and when soft, in selling eyewear.
Finding the most profitable inventory mix.
How to optimize custom lenses to grow your practice.
What your patients need to know about Hubble.
Act now to capture round two of back-to-school sales.
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What you need to tell teens and parents about contacts.
Let parents know why & how to protect children's eyes from the sun.
How to jump-start sales of personalized lenses.
Create and use a process to smartly add instrumentation.
Try these winning optical events to both help patients & increase revenues.
An easy way to boost your contact lens sales.