Ideas to help you kick-start optical sales this summer.
What your practice needs to sell to families with children.
Pointers for investing in a frame mix likely to increase capture rate.
Tips for inspiring your opticians to WANT to sell your merchandise.
A winning formula for selling more sunwear.
An instrument to enhance your contact lens patient care.
What you need to launch a sports eyewear niche.
Why a VEP may help you provide better care & profitability.
Sponsored Content By Shazeen Ali, OD In the medical profession, experience matters. Taking on fill-in roles after optometry school gave me the...
How an OCT can transform a practice's care & business potential.
Provide specialized sports sunwear to patients.
Make walk-ins more likely, and generate higher revenues.
See what a wavefront autorefractor can do for your profitability.
Top tips for financing your instrumentation investments.
The trick to getting men to buy in your optical.
Educate patients about the dangers of blue light, and offer eyewear solutions.
Why & how to teach your patients why sunwear isn't just for summer.
Teach your opticians to guide patients' styles--and eyewear purchases.
Price frames to maximize sales and build your patient base.
Create an optical that captures Millennial purchases.
Educate patients about the benefits of prescription sunwear.
How to help patients & practice by selling more computer glasses.
Tips on keeping your contact lens practice profitable.
A lens style conversation to have with patients.
How to make your frame board a patient-pleasing money-maker.
How to make an OCT a profitability-builder.
Turn your next shopping trip into an optical sales tutorial.