News & Opinions
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2.7KWhy Your Next Great Employee Could Be Someone You Currently Wouldn’t Think of Hiring
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 21, 2022 Homelessness, criminal record, and other aspects of a person’s...
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2.8KDo This to Proactively Manage “Quiet Quitting”
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 14, 2022 “Quiet quitting” is a new name for an old...
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2.9K4 Steps to Keep Your Exam Chair Full this Back-to-School Season
Back-to-School Season By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 31, 2022 Back-to-school time is upon us. Pre-pandemic, we...
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2.9K5 Solutions to 5 Major Practice Challenges
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 24, 2022 There are many challenges facing practices. In last week’s...
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4.1K5 of the Biggest Problems Facing Practices & What to Do
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Part 1 of a two-part article. Click HERE to read part 2....
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3.7K5-Step Success System for Selling Products & Services in Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 10, 2022 Do you have a consistent, effective system for selling...
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3.2KMedicare Reimbursement: How to Prepare for a Likely Decrease
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 3, 2022 Medicare reimbursements are likely to decrease before the end...
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5.9KHow Fast is Private Equity in Optometry Growing?
Insights into where the PE market in eyecare is headed.
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3.6KConsider These Things Before Selling to PE
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 27, 2022 Selling to a private equity-backed firm is not for...
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3.2KIdentifying & Securing Your Practice’s Most Critical Documents
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 20, 2022 There are documents, such as your practice partner contracts,...
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3.9KHow to Move Your Key Practice Numbers In the Right Direction
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 29, 2022 Jobson Business Tracker shows trends for key practice metrics...
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3.8K
Dos & Dont’s for Negotiating Job Offers
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 22, 2022 When negotiating job offers, you want to arrive at...
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2.9KHow to Manage Student Debt So It Doesn’t Limit Your Professional Dreams
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 15, 2022 Ninety-six percent of respondents to a Women in Optometry...
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4.3K4-Step Formula for Getting Your Patients to Make a Purchase
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
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5.5KBy the Numbers: How Many ODs Are Actually Practicing Medical Eye Care?
The many remaining opportunities to grow medical eyecare.
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4.8KWhat is the Lifetime Value of a Patient?
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 14, 2021 It’s common to hear ODs speak of the lifetime...
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5.6KHow to Calculate the ROI of Anything
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Sept. 9, 2020 Practice owners frequently have investments, such as new instrumentation...
