July 29, 2015: Ken Krivacic, OD, MBA, owner of Los Colinas Vision Center in Irving, Texas, says there should be a...
2.6K
Health Care Reform: How to Embrace Change & Find Opportunities
July 22, 2015: Amir Khoshnevis, OD, of Vision Source Studio 20/20 in Charlotte, N.C., describes the culture of change in his practice...
2.6K
Staff Accountability: Three Steps That Get Things Done
July 15, 2015: Bridgitte Shen Lee, OD, co-owner of Vision Optique in Houston, Texas, outlines a three-part process for assigning improvement tasks to...
3.1K
Compute the ROI on Building a Dry Eye Center
July 1, 2015: Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, says our aging population means new opportunities to provide...
2.7K
Be an Effective Change Maker in the Practice
June 24, 2015: Laurie L. Sorrenson, OD, FAAO, owner of Lakeline Vision Source, in Cedar Park, Texas, believes that making change happen...
2.3K
Fixing a Broken Health Care System
June 17, 2015: Jim Greenwood, president and CEO of Vision Source, explains how independent ODs can best serve patients and grow their...
3.2K
How-To: Create a Dry Eye Specialty
June 10, 2015: Arthur B. Epstein, OD, FAAO, describes how he built the dry eye specialty practice of his dreams. In this...
4.4K
Be the Blue Light Expert for Your Patients
June 3, 2015: Tommy Lim, OD, believes that ODs should establish themselves as experts on blue light for their patients.
1.9K
Practical Steps: Three Practice Builders
May 27, 2015: Three simple steps that you can take in your practice to increase revenue and profitability.
3.1K
Create & Execute a Plan for Change
May 20, 2015: Changing the way your practice works requires vision from the OD-owner and buy-in from staff members. A leadership expert...
May 13, 2015: Good-better-best is the conventional way to present ophthalmic lens options. But see how one practice eliminated better—and found that...
2.1K
Setting Up a Visual Skills Clinic
May 6, 2015: Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., set up a visual skills clinic, as part...
2.1K
Communicating Effectively with Patients
April 22, 2015: Two practice owners discuss how they use electronic communications to differentiate their practices, and, in fact, raise the level...
2.4K
Making the Transition: OD Student to OD Practice
April 15, 2015: The founder of OptometryStudents.com and NewGradOptometry.com discusses how to build a successful owner-associate relationship at the start of an...
1.9K
Accelerate Practice Growth Through Peer Groups
April 8, 2015: Grow your practice faster, and avoid pitfalls, with proven strategies from peer business groups. For best results, implement one...
2.9K
Create a Unique Practice with Independent Brands
April 1, 2015: Featuring all independent frame lines, and adding an art gallery to your office, can set your practice apart from...
1.8K
Send the Right Message with Mobile Technology
March 18, 2015: Many patients prefer to receive information via their mobile devices, and ODs can use mobile technology to make frequent...
4.2K
Growth Opportunities from the Essential Pediatric Benefit
March 4, 2015: Linda Chous, OD, owner of The Glasses Menagerie in Minneapolis, welcomes the essential pediatric eyecare benefit as a positive...
2.4K
Transitioning from Practice Associate to Practice Partner
February 18, 2015: Tina McCarty, OD, advises that a fundamental change occurs in moving from being an associate focused on care to...
2.1K
The High-Tech, High-Touch Exam: Keep the Patient in Mind
February 11, 2015: Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., says that while new instrumentation can provide a...
2.7K
Listen to Patient’s Chief Complaint…and Solve It
January 21, 2015: Eric M. White, OD, advises that listening to your patient’s chief complaint--and solving it--provides the best opportunities to deliver...
2.4K
Harnessing the Power of Digital Referrals
January 14, 2015: Referrals are the lifeblood of a growing optometric practice, say Charles Turner, OD, and Chris Cooper, OD, founders of...
2.8K
Prescribe Spectacle Lenses When Medically Necessary
Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., cites situations when prescribing a specific ophthalmic lens or lens...
3.0K
Developing a Comprehensive Eyecare Practice
Aaron Lech, OD, FAAO, outlines how he developed a full portfolio of medical and eyecare services and specialties that serves a broad...
2.5K
Most Viewed Videos of 2014
In 2014, ROB featured videos providing insight from fellow optometrists on subjects ranging from staff management, to enhancement of the medical model,...
2.5K
Engage Staff in Tracking Practice Performance
Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., believes that staff commitment is greatly heightened by engaging staff in...
2.9K
What’s Old Is New Again: Revisit Legacy Marketing
Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail...
