The Optometric Minute
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3.2KGrowing a Third-Generation Practice
May 22, 2019 Taking over a practice with a rich family history has its benefits and challenges. See how one OD has...
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3.3KRenovating & Staffing to Accommodate a Growing Practice
May 15, 2019 If your marketing and promotional efforts are successful, you may find yourself bursting at the seams with patients and...
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3.2KHow to Make Data a Practice Growth Engine
May 1, 2019 The VM Summit, “Decoding the Consumer,” highlighted opportunities to enhance the collection and application of patient data toward improving...
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2.9KAvoiding the Practice Leadership Void
April 24, 2019 Steve Vargo, OD, of IDOC, advises that practices lacking strong, well-thought-out leadership will fall prey to default leadership that...
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3.1K4 Opportunities for Optometry
April 17, 2019 There are great practice-building opportunities for optometrists in dry eye, myopia management, concussion therapy and early detection of Alzheimer’s...
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3.0KHow to Differentiate Your Practice With Specialty Contact Lenses
April 10, 2019 Specialty contact lenses give your practice an opportunity to serve patients in serious need of visual solutions, while creating...
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2.9KPracticing Optometry in a Hospital Setting
April 3, 2019 Hospitals offer optometrists the chance to be part of a health-care team providing optometric medical care for the patient....
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3.3KHighlights from Vision Expo East 2019
March 27, 2019 Vision Expo East in New York City offered a glimpse of current patient needs, and the many coming technologies ...
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3.6KWhy Medical Eyecare is an Under-Utilized Growth Opportunity
March 20, 2019 Richard Edlow, OD, “The Eyeconomist,” shares a data-based analysis showing that only about one-fourth of ODs are meeting the...
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4.2KCapturing Growth Opportunities in Optometry
Richard Edlow, OD, known as “The Eyeconomist,” provides a forecast of where growth will be found for optometry over the next 15...
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3.3KTransitioning from High-Volume to Specialized Practice
March 6, 2019 ODs generally try to drive practice growth by increasing exam volume, but high volume for fixed or declining reimbursement...
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4.3KTransitioning a Practice to Specialized Medical Services
Feb. 13, 2019 Barry Tannen, OD, FCOVD, describes how he is changing the focus and business structure of his 30-year-old practice–away from...
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3.7KManaging the Retail Buzz: A Lively Optical That Doesn’t Overwhelm Medical Eyecare
Jan. 23, 2019 You want a fun, energetic optical, but you also want peace and quiet in your exam rooms. Here’s how...
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4.6K“Engineering the Wow!”
January 9, 2018 Exceeding a patient’s expectations means creating a smooth, friction-free experience. Here’s how one practice improved its intake system, and...
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6.7K3 Ways I Hubble-Proof My Practice
Oct. 17, 2018 Hubble, an online subscription service for daily disposable contact lenses, is being widely marketed to your patients. Here are...
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4.7KHow to Create a Big Practice in a Small Space
Dec. 19, 2018 An impressive practice doesn’t require extensive physical space. Here’s how one practice efficiently accommodates a wide range of patient...
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5.2KHow to Build a Myopia Management Specialty
Dec. 12, 2018 Myopia management is emerging as a premium treatment option that can limit the development of high myopia and reduce...
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4.2KTips for Co-Managing Refractive Surgery
Dec. 5, 2018 The optometrist plays a vital role in co-managing refractive surgery, and there is a fast-growing need for more ODs...
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7.7K3 Ways to Compete with Optical Chains & Online Retail
August 22, 2018 Your practice can profitably thrive–even with increased competition from optical chains and online retailers. Here are a few ways...
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5.3KHighlights from Academy 2018
Nov. 14, 2018 Nearly 8,000 ODs and optical personnel attended the American Academy of Optometry annual meeting in San Antonio, Texas, this...
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3.8KHow to Prepare for Success with Glaucoma Management
Oct. 31, 2018 Over 3 million Americans have glaucoma, but only half of those know they have it. This represents a tremendous...
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4.0KHow to Capture Referrals in a Medical Building
Oct. 24, 2018 With his community growing rapidly, Jason Ortman, OD, joined with other medical specialists in building a five-suite, 26,000-square-foot medical...
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4.6KHighlights from Vision Expo West
Oct. 10, 2018 Vision Expo West offered insights on topics like private equity and telehealth, and provided ideas on delivering an innovative...
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4.3KLower-Cost, Easier Ways to Begin to Diagnose & Treat Dry Eye
Sept. 26, 2018 Diagnosing and treating dry eye has gotten less expensive, and easier, for ODs. Peter J. Cass, OD, shares tips...
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4.2KKey Instruments to Enhance Dry Eye Treatment
Sept. 19, 2018 Technology to diagnose dry eye is rapidly advancing, and you can elevate care and build value with patients by...
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4.0KKey Steps to Achieve Marketing Effectiveness
Sept. 12, 2018 At Castle Pines Eyecare, marketing is a continuous process of connecting practice with community. The practice’s marketing budget is...
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3.9KTips for Taking Your Dry Eye Services to the Next Level
August 29, 2018 Kent Godfrey, OD, addresses dry eye as a disease to be treated, rather than symptoms to be relieved. A...
