The Optometric Minute
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2.0KHow to Fully Equip Your Practice to Succeed with Specialty CLs
Tips for making your specialty contacts services profitable.
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5.6KEstablishing a Sports & Vision Training Center
How one OD built a thriving sports-vision practice.
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2.7KHow Patient Financing Works in a High-End Medical Eyecare Practice
Dec. 18, 2019 Patient financing can help build a high-tech medical eyecare practice by enabling patients to fulfill treatment plans with high...
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3.2KHow to Expand Your Optical & Track Revenue Growth
A metrics-based approach to improving optical profitability.
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3.0KHow to Maximize Managed Vision Care Plans for Frame Sales
Maintaining profitability in a managed-care environment.
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4.6KHow to Analyze Profitability by Segmenting Clinical & Optical Revenues
A deep dive on optimizing practice metrics.
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3.2KHighlights from the American Academy of Optometry
Nov. 13, 2019 Global eye health, the need for refraction and eyewear in underserved populations, as well as cutting-edge technology, were hot...
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3.2KPlanning for Transition: Getting Your Practice In Order
Nov. 6, 2019 Preparing to sell a practice to a private-equity-backed buyer requires careful planning to maximize the purchase price, and to...
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2.6KCreating Awareness of the Need for Myopia Management
Adding myopia management services to a practice means giving voice to those who have not previously had an easy way to get...
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2.5KBridging the Gap Between Clinical & Business Mindsets
Oct. 2, 2019 Can a clinically trained OD think like a business person? Can these two mindsets be bridged? Here is an...
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3.7KHow to Be Proactive on Telehealth
Sept. 25, 2019 Telehealth offers expanded access to care, and the ability to virtually triage patients to determine those with the most...
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4.6KHighlights from “Demystifying Private Equity & Its Role in Optometry”
Sept. 18, 2019 ROB is conducting a nationwide series of seminars in the opportunities offered by private equity-backed firms that are acquiring...
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3.8KEducating Patients & Parents on the Value of Myopia Management
Sept. 11, 2019 Success with myopia management relies on your ability to educate patients and their parents on the value of the...
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3.8KWhy to Consider Your Timeline Before Selling Your Practice
Sept. 4, 2019 Your timeline for exiting practice can be just as important to consider as sale price. Factors like how long...
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3.8KMaximizing Office Space for Profit: How Two Doctors Do It
August 28, 2019 Your ability to optimize office space can make the difference between efficiently offering all of the services you seek...
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3.6KPediatric-Only Practice: How & Why To Do It
August 21, 2019 Pediatric patients have special needs that a practice must accommodate and build growth around. Nathan Bonilla-Warford, OD, of Tampa,...
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3.4KThe Many Career Pathways Open to Today’s ODs
The array of choices open to today's ODs.
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3.5KHow an OD Alliance Can Increase Practice Growth & Profitability
August 7, 2019 As Vision Source approaches 30 years as a leading OD alliance, Vision Source practices are outpacing other practices in...
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3.0KWhy Contact Lenses Require Continuous Development
July 31, 2019 Contact lens materials and designs require continuous improvement, as changing conditions and new usage patterns encroach on comfort and...
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3.6KTelehealth Roundtable: “The Patient is Ready to See You Now”
July 24, 2019 Telehealth has enormous potential to broaden and alter the delivery of eyecare—and those changes already have begun. This ROB...
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3.8KPractice Transition: Tips for Buyers & Sellers
July 17, 2019 Mark Wright, OD, FCOVD, ROB Professional Editor outlines the critical issues and strategies for a successful practice transition. From...
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4.3KVision Source Next: New Opportunities for Independent Practices
July 10, 2019 It’s a competitive marketplace for independent practices to survive and thrive. Greg Groenenman, Vision Source Vice President of Business Development,...
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3.7KHow & Why One Doctor Became an OD in Her 40s
June 26, 2019 Launching a career in optometry later in life has advantages, including professional experience that can aid practice management. Kathy...
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4.3KHealthcare MBA: Why You Might Want One
June 19, 2019 When Katie Greiner, OD, approached the leaders of her MD/OD practice about developing new eyecare services, she found them...
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3.4KHow an OD Alliance Can Help a Start-Up Practice
June 12, 2019 An optometric alliance can provide new practices with key resources and cost-saving opportunities. Here’s how one doctor made the...
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5.1K“ODs Can Sell”
June 5, 2019 “A good OD can un-sell any patient,” goes the old joke. But, in fact, ODs hold the power to...
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4.2KOpportunities in “Optical 2.0”
May 29, 2019 Most patients say, “Doctor, I have a problem.” But what if they asked, instead: “What is my full visual...
