Frames
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303Second-Pair Sales Start in the Exam Room: 3 Strategies to Boost Conversions
Drive second-pair optical sales with intentional exam room messaging and coordinated handoffs By Josie Ziegler, OD Dec. 1, 2025 When I made...
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706Simple Strategies Behind Our 12% Jump in Optical Revenue
Increasing eyewear capture rate.
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7949 Actions to Take to Turn Plano Sunwear Into a Reliable Revenue Stream
Exactly what to do to sell more plano sunwear.
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1.8KWhat Opticians Need Most From Practice Owners (and How It Fuels Profitability)
Empowering your opticians.
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1.1KThe Strategy That Boosted Our Same-Day Eyewear Capture Rate 18%
Catapulting eyewear capture rate.
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1.2KCreating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day
Dramatically increasing frame sales.
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1.6KProfitably Executing a 400% Increase in Frame Selection
Creating a highly profitable optical.
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1.5KAchieving 30-40% Revenue Growth Through Outside Prescriptions
Making the most of outside prescriptions.
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1.5KInspire Patients to Say “YES” to the Specs Without It Feeling Salesy
Turning opticians into patient-pleasing, high-producing salespeople.
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965How to Respond to: “I Just Want My Prescription Today!”
Capturing more sales before they walk out the door.
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3.4KAre Your Opticians Selling from Their Own Pocketbook?
Prejudging patients' ability to purchase high-value eyewear.
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1.6KHow We Maintain 70% Capture Rate
Strategies for enhancing your eyewear capture rate.
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2.9KHow to Plant the Seeds for Eyewear Sales During Pretesting
Enhancing patient engagement & eyewear sales.
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2.3K8 Actions to Take to Keep Patients from Walking with their Prescription
Optometry patient retention and sales strategies.
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3.0K7 Ways to Increase Sales in Your Optical
Optical profitability strategies.
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4.3KHow We Achieved Double-Digit Year-Over-Year Growth With Better Optical Inventory Management
A better way to approach optical inventory management.
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1.6KFrom Tech to Touch: Changes to Make to Keep Patients from Shopping Online
Creating raving fans in optometry through "Emotional Service."
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2.3KThe Technology Powering Our Ability to Provide Eyewear & CL Quotes to Patients Super-Fast & Super-Accurately
Pricing technology to provide speedy, accurate price quotes.
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923How We Increased Eyewear Capture Rate 8% in One Month
Boosting eyewear capture rate.
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853How We Generated an Extra $17-$20K Yearly in Sunwear Sales
Increasing sunglass sales in optometry practices.
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1.9KHow We Increased Our Opticians’ Biweekly Sales by More Than $5K
Optical dispensary profitability strategies.
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1.5K3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Increasing sales with low-to-no cost strategies.
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3.1KAuthenticity in Sales: 3 Changes to Make to Significantly Increase Your Eyewear Capture Rate
Keys to improving optical sales.
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2.1KHow We Created an Optical with 20-25% Annual Sales Growth Since 2015
Creating a sales-friendly optical shop.
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2.0KHow We Increased Plano Sunwear Sales 38%
Changing the experience of contact lens wearers & increasing sales.
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4.0KThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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3.4KHow I Increased Capture Rate 20%+ in 4 Years
Specific actions that increase eyewear capture rate.
