From Our Editors
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67When Love and Leadership Intersect
Lessons learned from working with a spouse By Bethany Fishbein, OD Feb. 6, 2026 Valentine’s Day feels like a natural time to...
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236Pre-appointing: Should You or Shouldn’t You?
Can pre-appointing benefit your practice? A breakdown of when it makes sense and when it doesn’t By Laurie Sorrenson, OD, FAAO Jan....
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767New Year, New Money Mindset: Start Saving $28 Today for 10K In 2026
Save 10K this year with a new money mindset, and that’s just the beginning By Vittorio Mena, OD, MS Jan. 22, 2026...
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605Creating an Accountability Chart for Optometric Practice
Use an accountability chart to empower your team with defined roles and responsibilities Jan. 15, 2026 By Thanh Mai, OD Imagine this:...
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727From People to Process
Bethany Fishbein, OD Jan. 15, 2026 Process has been on my mind a lot lately. As we grow from two practices to...
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608Reframe and Rise: New Year, New Take on Staff Challenges
Change your mindset: reframe your approach to staff challenges Jan. 8, 2026 By Laurie Sorrenson, OD, FAAO, ABO Almost every optometrist I...
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542Best Read In 2025: Insights From Our Editors
What you were reading in 2025: the best-read Insights From Our Editors By Maggie Fernandez Dec. 23, 2025 Review of Optometric Business...
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428Financial Defense Strategy Part 3: Prepare With Extra Coverage
By Vittorio Mena, OD, MS Dec. 22, 2025 Over the past few months, I’ve discussed how to develop your financial defense strategy...
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525Start a Local Mastermind Group That Actually Lasts
By Thanh Mai, OD Dec. 17, 2025 Let’s be honest: at some point in your career, you’re not struggling because you don’t...
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561Give Up Perfection: Delegate To Get Your Time Back
Consider a new approach and delegate to get your time back By Bethany Fishbein, OD Dec. 10, 2025 A colleague recently recommended...
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434Don’t Trust Your Gut—Especially About Happiness at Work
Finding friends at work could be the key to happiness By Laurie Sorrenson, OD, FAAO, ABO Dec. 2, 2025 I recently read...
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668Inside The Numbers: Important Practice Metrics To Monitor For Growth
Consider these practice metrics to monitor as you look at 2025 performance and make goals for 2026 By Maggie Fernandez Nov. 26,...
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843Business Books to Make Every Day Black Friday: 2025 Edition
Start your 2026 reading list with these business books for your practice By Vittorio Mena, OD, MS As a sports vision optometrist,...
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791You’re Overexplaining Myopia Management
Simplify myopia management conversations for better understanding By Thanh Mai, OD Most optometrists talk too much. Not because they don’t care—they care...
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829The Art of Undoing: Why Small Business Owners Should Embrace Mistakes
Learn lessons when you embrace mistakes By Bethany Fishbein, OD I tend to get a little obsessive about hobbies, and my latest...
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8252025 Wins and Fails: What Worked—and What Didn’t
Taking a look back at our wins and fails in 2025 By Laurie Sorrenson, OD, FAAO, ABO Nov. 4, 2025 “If everything...
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1.4KPractical Paths to More Revenue
Four ODs detail practical paths to more revenue for their businesses By Maggie Fernandez Oct. 29, 2025 The end-of-year rush is almost...
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1.0KFinancial Defense Strategy Part 2: Term vs. Permanent Life Insurance
What to know about life insurance as a way to financially protect yourself, your loved ones and your practice By Vittorio Mena,...
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859Case Presentation Strategies: Sell IPL and RF in Your Dry Eye Practice
Presentation strategies that convert interest to action for dry eye treatment By Thanh Mai, OD Oct. 15, 2025 Dry eye disease is...
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848When “What’s Best For the Business” Isn’t Best For You
Filtering through business advice for what’s most applicable to you By Bethany Fishbein, OD Oct. 8, 2025 Whether you’ve been a practice...
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905The Quiet Grief of Childhood Glasses: Understanding Parents’ Feelings
Sensitively interacting with parents of first-time glasses wearers By Laurie Sorrenson, OD, FAAO Oct. 1, 2025 After talking to my colleague and...
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1.3KBack-to-Back Wins in Eye Care and Finance: Lessons in Business Endurance
What the best companies can teach practice owners By Vittorio Mena, OD, MS As we head into another school year, I’ve been...
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1.1KHow We Hired a Bunch of Invisible Ninjas and Transformed Our Optometry Business
The power of virtual team members By Thanh Mai, OD Sept. 17, 2025 Let’s get real—virtual team members (VAs) aren’t futuristic fantasies....
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827A Key Financial Defense Strategy Many ODs Overlook
Creating a plan for long-term financial protection.
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1.1KHow “Post-Mortems” Can Strengthen Your Practice Leadership
The power of practice post-mortems By Bethany Fishbein, OD Sept. 10, 2025 We deal with issues in our practices every day that...
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776Knowing When to Ask for Help is Being a Good Leader
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
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833Thinking of Adding More Locations? Don’t Just Grab the Keys.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
