News Briefs Archive Archives - Page 53 of 53 - Review of Optometric Business

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Foundation for Eye Health Awareness Reports Positive Results from TAYE Ad Campaign

The “Think About Your Eyes” advertising campaign is being test-marketed in seven metros around the country, and eyecare practitioners in those areas...

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VSP Vision Care Launches Eye Pledge Through Boys and Girls Clubs of America

VSP Vision Care (VSP) is launching the Eye Pledge campaign, which will provide up to 50,000 free eye exams and glasses to...

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Mothers Using Smartphones to Gather Family Health Info

Fifty-one percent of mothers who own a smartphone downloaded more than 16 applications to their smartphones as of March 2011, according to...

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Do Your Patients Know How to Keep Their Eyes Safe While Playing Sports?

September has been named Sports and Eye Health Safety month by Prevent Blindness America. Every year, more than 40,000 athletes suffer an eye...

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Essilor and Airwear Declare it “Four Eyes Week”

Airwear lenses, Essilor's brand of light, environmentally friendly polycarbonate lenses, is declaring this week “Four Eyes Pride Week,” to encourage consumers to...

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Over 65 Percent of Physicians Use Social Media to Promote their Practice

Physicians are highly engaged with social media for both personal and professional use, Business Wire reported regarding a 4,033-clinician study authored and...

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The Vision Council Commits $4 Million Over Two Years to Think About Your Eyes Campaign

The Foundation for Eye Health Awareness announced that The Vision Council has joined to support the Think About Your Eyes campaign with...

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WebMD and Medscape Launch Online Consumer Education Portal

WebMD Health and Bausch + Lomb introduced a suite of online resources designed to improve eye health in America. The new resources...

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Biggest Users of Action Sports Sunglasses: Young Male

Ownership and usage of action sports sunglasses is most popular among men under the age of 45 participating in moto cross riding,...

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Essilor Introduces No-Glare.com to Educate ECPs and Patients

Essilor of America launched No-Glare.com, a new digital resource for eyecare professionals (ECPs) and their patients. The site was developed to drive...

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Transitions Optical Launches Healthy Sight Calculator

Transitions Optical has introduced an individual version of the Healthy Sight Calculator, which is designed to encourage employees to take advantage of...

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Transitions Optical Invites ECPs to Build Lenses of Future on Facebook

Transitions Optical is encouraging eyecare professionals to contemplate the future of lens technology with a new and interactive Facebook tab and promotion...

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Essilor Launches “Foggy Moment” Video Series

Essilor of America has launched the “Foggy Moment” video series to inform consumers about Optifog, a new technology with anti-fog properties. The...

Transitions Optical Introduces Star Partner Rewards Program for ECPs

Transitions Optical is introducing a new program to help eyecare professionals grow their businesses--while earning special rewards. Eyecare professionals who join the...

Transitions Optical Introduces New Multicultural Consumer Course

Recognizing an opportunity for eyecare professionals to grow their businesses by focusing on these growing populations, Transitions Optical is introducing a new...

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Highlighting Relationship Between Vision and Performance in Sports

In the newest edition of the Healthy Vision podcast series with Dr. Val Jones, sponsored by Vistakon, optometrist and researcher Graham Erikson,...

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Bausch + Lomb’s “Daily Score” Makes Disposable Contact Lenses Accessible to Children

Some 67 percent of patients visiting optometrists made their appointment because it was time for their regular comprehensive examination and--importantly--because the doctor's...

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Novartis Increases Growth Potential Through Integration of Alcon

Novartis presented an update on its long-term strategy, performance and vision for continued sustainable growth and gave an in-depth overview on the...

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ABB Concise Integrates Compulink Software to Streamline Contact Lens Ordering

To automate contact lens ordering, ABB Concise distribution centers have integrated Compulink Business Systems, Inc.’s Electronic Health Records and Practice Management software....