By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDHigh-end frame sales and maximizing revenues from frame sales to managed care patients...
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt looks like optical chains still have the upper hand when it comes...
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVDManaging the patient history is essential to effectively improving the patient’s life at home,...
By Mark Wright, OD, FCOVD and Carole Burns, OD, FCOVDAverage Total Screen Tim is a preferred way to give insight into how people...
ROB Professional Editor Mark Wright, OD, FCOVD, urges optometrists to prescribe an eyecare treatment plan while the patient is in the exam...