By Steve Vargo, OD, MBAIntegrate social media messaging in your overall marketing strategy--and harness the practice-building benefits of social media.
By Nathan Bonilla-Warford, ODFacebook is changing the way it works. That means the way your practice approaches use of this medium should...
By Alan N. Glazier, OD, FAAOA practice blog can boost awareness of your practice—and referrals. Use your blog to interpret eye health...
By Alan N. Glazier, OD, FAAOA YouTube channel for your practice is easy to launch and will provide you with a new...
By Nathan Bonilla-Warford, ODOnline networking helps you make professional connections and share practice pearls. Go a step further with in-person face time...
By Nathan Bonilla-Warford, ODWhat topics are making a buzz on social media? Use them to promote your practice.
By Alan Glazier, OD, FAAOYour practice web site is your primary marketing tool—and your Facebook page can be a powerful adjunct to...
By Nathan Bonilla-Warford, OD ACTIVE BLOG BEATS STATIC WEBSITE I bought this practice in 2006, and a year later we started...
By ROB Editors Eyecare practitioners are hearing the constant drumbeat that, like anyone in business today, they must get connected with their...