By Thomas F. Steiner, Director of Research, Review of Optometric Business, Contact lenses are becoming a more significant revenue source in eyecare...
By Thomas F. Steiner, Director of Research, Review of Optometric Business, Conventional wisdom is that a patient who wears eyeglasses generates more...
By Thomas F. Steiner, Director of Research, Review of Optometric Business, Contact lens patients exceed eyeglasses-only wearers in revenue and profit to...
By Thomas F. Steiner, Director of Research, Review of Optometric Business. Many ODs perceive contact lenses as a low-priced, low-margin commodity, but...