Photo Credit: Getty Images
What you were reading in 2025: the best-read Insights From Our Editors
By Maggie Fernandez
Dec. 23, 2025
Review of Optometric Business (ROB) connects a broad network of contributing professionals who share perspectives and expertise to guide every aspect of your optometric practice. We focus on delivering practical, actionable information that helps you implement meaningful improvements.
This best-read collection spotlights ROB’s professional editors. We’re grateful for their monthly insights. Thank you, Laurie Sorrenson, OD, FAAO; Thanh Mai, OD; Bethany Fishbein, OD; and Vittorio Mena, OD, MS. We look forward to their continued contributions in 2026.
2025 Best Read from ROB Professional Editors
These are their best-read insights from 2025.
Our Automated Glasses Warranty System that Generated $48K in 4 Months
| Dr. Sorrenson automated glasses warranties by including them by default in all sales. It dramatically reduced staff workload, creating consistencies in sales across the team. She shares about how it impacted her warranty sales, and how this and other simple automation changes can yield big gains. Read more. |  |
“We’ll Pay You a Signing Bonus of $100,000 to Join Our Team”
| Dr. Mai urges treating hiring like marketing: split-test job-ad headlines, build referral programs and proactively hunt candidates. Bold incentives can quickly attract top talent. He explains why you need to track results and put systems in place to fill crucial roles faster. Read more. |  |
One Question That’s Changing the Way I Lead
| Dr. Fishbein asks one question to surface honest feedback. Used in exit interviews and leadership, it reveals hidden problems, improves hiring and culture and prompts action. She share examples of how this approach has made an impact. Read more. |  |
How Much Do Optometrists Really Need to Retire? State-by-State Analysis
| Dr. Mena’s state-by-state analysis shows retirement needs vary widely. For example, West Virginia requires about $637,873 while Hawaii needs $2,125,029. Find out where your state lands on the map to tailor plans and account for personal factors. Read more. |  |
Taking Closer Look at What You Read
 |
Maggie Fernandez is the senior editor of Review of Optometric Business and Independent Strong. She brings 17 years of optometric editorial experience to this role, previously focused on Women In Optometry as well as other custom publications. To contact her: mbiunno@jobson.com |
