New This Week
Big Changes = Big Practice-Building Opportunities
Mike Rothschild, OD, believes there are great business-building opportunities for ODs who stay on top of changing regulations in health care delivery. Be part of your patients’ total health care team and communicate with other providers to build your practice for the future. >>READ MORE>>
Staff Management
Forge a Positive Relationship Between Doctors & Staff
By Suzanne LaKamp, OD, FAAO
A positive working relationship between doctors and staff is essential to delivering outstanding care and a great patient experience. Your patients sense positivity and respond well to it. >>READ MORE>
Contact Lenses
Build Your Practice with a Specialty Contact Lens Service
By Aaron Neufeld, OD
Develop a specialty contact lens niche and serve patients whose vision challenges are not addressed elsewhere. Your clinical excellence will be rewarded with enthusiastic patient recommendations.
>>READ MORE>>
Sponsored Content
Virginia Eye Institute Adopts Cloud-Based Software to Grow & Manage CL Business
Mark A. Johnson, ABOC, NCLEC, director of optical services for Virginia Eye Institute
By ROB Editors
See how cloud-based technology from CLX took the contact lens business of one practice to the next level. Improve your service to patients, and encourage them to purchase from you instead of a competitor. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Stress the Benefits of New Eyewear
Consumers may be more open to purchasing eyewear when needed, but many are still finding reasons to put off making those purchases, The Vision Council VisionWatch March 2016 Economic Situation Study suggests.
When compared to April 2009, there are more consumers indicating that the positive gains in the economy are encouraging them to purchase eyewear. And there are fewer consumers reporting that the state of the economy will impede their intentions to purchase eyewear, or have a refractive surgery procedure. However, many eyewear users are still claiming that they are going to wait longer periods of time between the purchases of new eyewear—despite the relatively positive state of the U.S. economy.
Click HERE to learn techniques for improving your opticians’ ability to close sales on eyewear from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Eyecare Needs of Children are a Focus at Vision Expo West
International Vision Expo West will feature a variety of education sessions geared toward children’s eye health, as well as exhibitors displaying the latest eyewear and sunwear trends for children, teens and parents. >>READ MORE>>
Blue Light Accredited CE Tour to Visit 14 Cities
A continuing education course about blue light is being offered to eyecare professionals in 14 different cities. The “Blue Light Illuminated” education tour will provide eyecare professionals the information they need on the potentially harmful effects of blue light, as well as teach them about all the sources of exposure and the products available to protect their patients. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I grow my medical eyecare services?Medical eyecare services are a cornerstone of growth for most modern optometric practices. Here is how three ROB contributors are successfully enhancing the medical eyecare they provide.
…Practice Solution
- Make Serving Low Vision Patients a Practice Builder
- Invest in Technology to Grow Your Dry Eye Services
- Build Your Medical Eyecare with New Eyecare Drugs
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
