New This Week
Use Personality Tests to Hire and Place for Success
Danny Clarke, OD, uses personality tests that introduce objective measures to the hiring process. Tests also help to place employees in roles where they likely will enjoy their work and be good at it. >>READ MORE>>
Medical Eyecare
Make Serving Low Vision Patients a Practice Builder
By Morvari Ahi, OD
Low vision is increasingly common in our aging population. Develop a system to serve low-vision needs, and build your practice around it. >>READ MORE>
Office Environment
Create an Office that Engages the Patient’s Five Senses
By Maria Higgins, OD
Take a tip from retail science: Engaging customers through the senses creates a pleasurable environment where they linger and spend. >>READ MORE>>
Special Report
The OD’s Expanding Role in Healthcare
By ROB EditorsOpportunities for ODs abound, according to this excerpt from Vision Source’s 2016 Navigation Guide to MEGATRENDS in Eyecare Practice. Download the 20-page report, which outlines market forces and offers implications and action steps for ODs to capture opportunities. >>READ MORE>>
ROB Fast Fact
Patient Education Opportunity: Address Patients Who Don’t Wear Sunwear Protection
There are several key reasons patients give when explaining why they sometimes don’t wear sunglasses when outdoors, according to The Vision Council’s 2016 UV Protection Report. Seventy-five percent of Americans are concerned about UV eye exposure, but only 31 percent say they wear sunglasses every time they go outside. Some 28 percent of respondents say they don’t wear sunglasses sometimes because “I don’t have them with me.” Another 26 percent say they’re not wearing them because “I forgot to put them on,” while 17 percent say “I’m not outside long enough to put them on,” and 11 percent say they don’t wear sunglasses because their eyes require correction, and “I don’t own prescription sunglasses.”
Click HERE to read more on prescribing and selling protective sunwear, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
ZEISS Digital Refraction Technology Announces EHR Integration
ZEISS announced the wireless integration of its Essential Line of digital refraction instruments with electronic health record systems including Compulink, Crystal, OfficeMate ExamWriter, My Vision Express, OD Link, Practice Director and RevolutionEHR. >>READ MORE>>
Essilor Sun Solution Debuts New Colors and Coatings
The Essilor Group division dedicated to sun plano lenses is debuting new lens colors and coatings. >>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better co-manage my patients with MDs?Effective co-manage with MDs is a key to success for practices seeking to grow their medical eyecare services. Three ROB contributors share how they have built strong co-management relationships, and how their patients have benefited.
…Practice Solution
- How to Build Consult Relationships with MDs
- Expand Services with an In-House Cataract Surgeon
- Present Premium IOLs to Patients with Cataracts
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
