New This Week
Good Changes Come from Disruption
Mike Rothschild, OD, notes the fast pace of change, or disruption, brought about by social media. Practices have a great opportunity to stay connected to patients on a daily basis, but that constant connection requires careful monitoring and fast response. You have a chance to steer patients to new products and services, while getting their prompt feedback to build a better practice. >>READ MORE>>
Frames
Implement a System to Improve Capture Rates–and Revenues
By Troy Humphreys, OD, FAAO
Optical dispensing is 60 percent of your revenue–and capture rate is 61 percent of exams on average. Compute your Rx capture rate–and implement a plan to increase it. >>READ MORE>
Marketing
Extend the Back-to-School Opportunity Year ‘Round
By Maria Sampalis, OD
Early fall means the first round of back-to-school exams. Is your practice ready to capture this annual opportunity? Here is one example of how to do it. >>READ MORE>>
Take Advantage of Tax Saving Opportunities Throughout the Year
By Ken Krivacic, OD, MBA
Keeping on top of important tax filing dates throughout the year ensures you receive the maximum savings and benefits available to you.
>>READ MORE>>
ROB Fast Fact
Practice Protection Mandate: Prevent HIPAA Violations
You may be surprised at how at risk your practice is for HIPAA violations, in which a patient’s private information is breached. According to HHS.gov, the web site of the federal government’s Health and Human Services department, there were 134,247 HIPAA complaints filed in May 2016.
Click HERE to read more on protecting your practice from HIPAA violations, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
Alcon Appoints JeanMarie Davis, OD, to Key Position
Alcon has appointed JeanMarie Davis, OD, FAAO, as Director of Professional Relations & Practitioner Partnerships as part of the US Vision Care Professional Affairs team. >>READ MORE>>
Transitions Optical Introduces English & Spanish Product Reference Cards
Transitions Optical has released two new Family of Brands Product Reference Cards that eyecare professionals can use as an easy reference tool when discussing which Transitions lens is right for a patient. >>READ MORE>>
Challenge –> Solution
-
Practice Challenge…
How do I better co-manage my patients with MDs?Effective co-management with MDs is a key to success for practices seeking to grow their medical eyecare services. Three ROB contributors share how they have built strong co-management relationships, and how their patients have benefited.
…Practice Solution
- How to Build Consult Relationships with MDs
- Expand Services with an In-House Cataract Surgeon
- Present Premium IOLs to Patients with Cataracts
Recent Articles of Note
-
Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
