New This Week
Strategic Planning: Start a Practice with the End in Mind
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Software Solutions/EHR
Patient EHR Portals: Strategies to Meet Mandated Patient Use Levels
By Scott A. Jens, OD, FAAO
Meaningful Use Stage 2 requires that patients use the secure patient portal that you provide. Here are strategies to meet usage goals (and avoid penalties) while increasing patient involvement in treatment plans.
Practice Management
Acquiring a Practice: Management Lessons Learned
In buying a practice, avoid the pitfalls that can dash your hopes and dreams. Here are key lessons learned in a recent acquisition.
Digital Strategy
Rebrand Your Online Presence: Kick-Start Growth in a Static Practice
By Josiah Young, OD, MS
Rebranding an outdated web site and increasing site visibility can energize an older practice. Whether you go DIY or seek design help, starting fresh pays off.
Special Report
2014 Optometric Business Innovators: Contact Lens Dispensing
Forward-thinking ODs provide fresh ideas that colleagues can apply. Profiled in our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business are honorees in business management, optical and contact lens dispensing, digital media & marketing, the patient experience and influencers. This month: ODs who are innovative in contact lens dispensing. >>READ MORE>>
ROB Fast Fact
Where is the Most Money Spent on Plano Sunwear?
The independent optical shop has fierce competition in the plano sunglasses market–and doesn’t seem to be faring well, findings from The Vision Council’s 2014 Plano Sunglass Sales report suggest. Some $1,491.8 million in plano sunglass sales were generated at “sunglass specialty” shops. By contrast, independent opticals generated $149.5 million in plano sunglass sales.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on seven steps you can implement in your practice to get patients to buy plano sunglasses from you.
In Brief
Jobson Optical Group and iMatrix Announce New Online Marketing Solutions for ECPs
iMatrix, an internet marketing solutions provider, and Jobson’s ECP Business Services Group have formed a partnership which will offer optometrists, ophthalmologists, opticians and their staffs a range of new internet marketing products and resources designed specifically for their practices.
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Vestrum Health and First Insight Announce MaximEyes EHR Data Aggregation Integration
First Insight Corporation, developer of MaximEyes cloud-based practice management and 2014 Certified EHR software, and Vestrum Health announced that MaximEyes EHR is now compatible with Vestrum Health’s EHR data aggregation technology platform.
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Challenge –> Solution
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Practice Challenge…
How do I better manage my practice’s finances?From keeping costs of operation down to creating profit and loss statements, and financing a second practice, your success is dependent on effective financial management. Here is how two doctors and one financial consultant approach this challenge.
…Practice Solution
- Eight Steps to Cut Costs and Increase Profits
- Measure Profitability with a Profit & Loss Statement
- Key Questions to Ask When Financing a Second Practice Acquisition
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO