New This Week
The Pain of Change: Making Improvements Happen
Ted McElroy, OD, says that positive change happens when the “pain of change” is deemed to be less than the “pain of staying the same.” Despite this simple axiom, many OD-owners fall short of making the necessary changes to right the business side of their practice. >>READ MORE>>
Practice Management
Six Ways to Differentiate Your Practice from Competitors
By Thuy-Lan Nguyen, OD
For independent optometric practices, it’s differentiate or die. Apply six survival strategies that show your uniqueness and the value you deliver. >>READ MORE>
Marketing
Speak Up: Be Prominent in Your Community
By Pamela Miller, OD, FAAO, JD, FNAP
Local speaking engagements can establish your credentials, introduce you to prospective patients, and promote the services you provide. Learn how to effectively leverage this prime marketing tool. >>READ MORE>>
Essilor Vision Foundation:
Bring Vision Care to Under-Served Children in Your Community
By Gayle Daniels, OD
Over 12 million children in the U.S. need eyecare and don’t get it. A new initiative from the Essilor Vision Foundation seeks to change that for the better. >>READ MORE>>
ROB Fast Fact
Market Opportunity: Add More Children to Your Patient Base
Only a small percentage of your patients are children, findings from Jobson Optical Research’s Children’s Eyewear MarketPulse suggest. Some 24.6 percent of patients at practices that sell to children are children between the ages of zero and 17.
Click HERE to read more on reaching out to families with children, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New Optical Community Campaign to Encourage Pre-K Eye Exams
Optometry Giving Sight, Vision Impact Institute and VSP Global have launched the Kids See: Success Campaign to advocate for every child’s right to see clearly. >>READ MORE>>
Oakley Launches Limited Edition Green Fade Collection
Oakley has launched Green Fade, a limited edition hand-painted eyewear collection for athletes.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better co-manage my patients with MDs?Effective co-manage with MDs is a key to success for practices seeking to grow their medical eyecare services. Three ROB contributors share how they have built strong co-management relationships, and how their patients have benefited.
…Practice Solution
- How to Build Consult Relationships with MDs
- Expand Services with an In-House Cataract Surgeon
- Present Premium IOLs to Patients with Cataracts
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
