New This Week
Build Your Practice Through Multi-Level Networking
Maria Sampalis, OD, of Warwick, R.I., built her practice on networking–in its many forms. When she started cold, she visited established local practices, and cultivated community ties with local organizations. She later established Corporate Optometry on Facebook to exchange ideas on clinical issues and business challenges with an online community that has grown to over 6,000 ODs practicing in corporate settings. >>READ MORE>>
Ophthalmic Lenses
Help Patients Ease Digital Strain
By Scott Huffer, OD, FAAO
Explain to patients that you can offer relief to eye strain from digital devices. Offer visual solutions that provide comfort, protection and enhanced visual performance. >>READ MORE>
Digital Strategy
Leverage Online Marketing to Drive Back-to-School Exams and Eyewear Sales
By Nancy Rausman
Maximize the use of online tools to reach families during back-to-school time. Then discuss education and vision the whole year ‘round. >>READ MORE>>
Sponsored Content
It IS What You Say. And HOW You Say It.
When it comes to patients, choose your words wisely
By ROB Editors
When presented well, patient financing can enable patients to receive the care and products you prescribe. Choose your words carefully.
>>READ MORE>>
ROB Fast Fact
Market Opportunity: Reach Out to the Largest Ethnic Minority
People of Hispanic origin comprise the nation’s largest ethnic or racial minority, according to the latest U.S. Census data. As of July 1, 2015, Hispanics constituted 17.6 percent of the nation’s total population, with 56.6 million Hispanics in the U.S.
Click HERE to read more on reaching out to the Hispanic community, from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD.
In Brief
New Webinar Series on EHR Coaching from VisionWeb
Ian Lane, OD, vice president of professional relations for VisionWeb, will host a four-part webinar series that will walk eyecare professionals through condition-based patient encounters that are common in most eyecare practices. >>READ MORE>>
Device Launched that Enables Self-Guided Vision Tests
Smart Vision Labs has introduced the SVOne Enterprise system, vision testing platform that could allow for self-guided vision tests.
>>READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I better co-manage my patients with MDs?Effective co-manage with MDs is a key to success for practices seeking to grow their medical eyecare services. Three ROB contributors share how they have built strong co-management relationships, and how their patients have benefited.
…Practice Solution
- How to Build Consult Relationships with MDs
- Expand Services with an In-House Cataract Surgeon
- Present Premium IOLs to Patients with Cataracts
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
