ROB Archives

April 10, 2013

New This Week


Manage Staff Like a Professional

Rebecca Johnson, CPOT, COT, COE, director of VHR-Advisor, discusses how to manage staff like a professional. The first step is to create role clarity with an effective job description that lets the employee know what is expected of them. Include specifics that show not only the tasks that the employee performs, but also what they are accountable for in measurable goals. An effective job description, she points out, removes the subjective and emotional aspects from the often uncomfortable employee performance review.


Contact Lenses

Serve Astigmatic Patients: Prescribe the Newest Toric Lenses

By Mike Rothschild, OD

Put astigmatic patients in the newest toric lenses on the market. The advanced lens technology will turn them into satisfied, long-term contact lens patients.” >>READ MORE>>



Medical Eyecare

Perennial Allergy Relief: A Practice Builder

By JeanMarie Davis, OD

Spring brings seasonal allergies, but it also is important to provide eyecare for patients with perennial allergies unrelated to seasonal changes. You will be rewarded with loyal patients who let others know of your services.


Ophthalmic Lenses

In-House Lens Fabrication: Your Practice Differentiator

By Raymond Brill, OD, MBA, FAAO, FOAA

An in-house lens fabrication system produces fast, high-quality lenses for patients with minimum staff skill or time required.


ROB Fast Fact

Do You Ask Patients to Fill Out Paperwork Prior to Appointments?

Many ODs still do not take advantage of the opportunity to have patients fill out paperwork ahead of time online, according to the results of Jobson Optical Research’s 2012 Waiting Game Report. Some 58.1 percent of patients say they have never been asked to fill out forms ahead of their visit to the eye doctor, compared to 41.9 percent who have been asked to fill out paperwork ahead of time.

Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on creating more efficient patient flow in your office.

In Brief

New E-Book: Blueprints for a Well-Built Eye Care Practice

A new complimentary e-book from VisionWeb offers tips on staff management, optimizing product sales, utilizing social media and eliminating inefficiencies in eyecare practices. >>READ MORE and DOWNLOAD E-BOOK>>

Essilor Launches Consumer Ad Campaigns for Crizal and Xperio UV Lenses

Essilor of America launched two national consumer advertising campaigns featuring Crizal No-Glare lenses and Xperio UV polarized sun lenses. Designed to inform patients about the benefits of these products and drive them to independent eyecare professionals, the multi-media campaigns include television, radio, print and digital media. >>READ MORE>>

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