Dr. Troy Bedinghaus in the contact lens area of his office. Dr. Bedinghaus says CLX made a significant difference to his practice’s ability to capture after-hours contact lens sales
Increasing after-hours CL sales
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By Troy Bedinghaus, OD
April 9, 2025
As an optometrist, I’ve always been on the lookout for ways to enhance my practice’s efficiency and profitability.
In 2017, I discovered CLX, a contact lens ordering system that promised to streamline our inventory management and improve patient experience.
Here are the details on my journey with CLX and how it has transformed our practice.
The Initial Goal: Simplifying Inventory Management
When I first started using CLX, my primary goal was to simplify and improve the management of our contact lens inventory.
The manual entry of various brands was not only time-consuming, but also prone to errors. CLX provided an efficient way to download inventory data accurately, allowing us to focus on what truly matters—our patients.
Achieving Seamless Ordering and After-Hours Sales
One of the standout features of CLX is its integration with our electronic health records (EHR). This integration allowed for seamless one-touch ordering of contact lenses electronically. I quickly realized another major benefit: CLX helped us capture after-hours sales by reaching out to patients for reorders. With patient data stored in CLX, they could conveniently place an order with a single click from their phones.
In 2024 alone, we generated nearly $60,000 in after-hours sales—all without requiring any staff effort. This revenue would have otherwise been lost, highlighting the significant impact CLX has had on our bottom line.
Boosting Sales: A Remarkable Transformation
Before implementing CLX, our annual supply sales rate hovered around 25%. Within just 2-3 months of using CLX, that number skyrocketed to 65%. The increase in sales is a testament to the effectiveness of this technology in enhancing our profitability.
Enhancing Patient Experience
CLX has not only improved our sales, but also elevated our patients’ experience. Convenience plays a crucial role in their purchasing decisions. When patients receive an e-mail or text prompting them to reorder, they can complete the purchase from the comfort of their homes.
The CLX Price Compare tool further enhances the patient experience by allowing our staff to present cost comparisons in a professional and streamlined manner, eliminating the need for outdated spreadsheets.
Saving Time for Staff
One of the most significant advantages of CLX is the time it saves our staff. Instead of manually visiting vendor websites to place orders, we can process them directly within the software. This efficiency saves our staff about an hour every day—time that can now be redirected toward revenue-generating tasks that contribute to the growth of our practice.
Maximizing Benefits Through Integration
To maximize the benefits of CLX, we fully integrated it into our contact lens sales strategy and included it in our new employee training. It’s not just another piece of software; it’s embedded in our standard office protocols, ensuring that everyone is on the same page.
Conclusion: A Game-Changer for Our Practice
In conclusion, my experience with CLX has been overwhelmingly positive. The technology has transformed our contact lens sales, improved patient experience and saved our staff valuable time.
As we continue to navigate the ever-evolving landscape of optometry, I’m excited to see how CLX can further enhance our practice and patients’ experience!
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Troy Bedinghaus, OD, is the owner of Vision Source-Lakewood Ranch and Vision Source – Parrish in Florida. To contact him: tbedinghaus@visionsource.com |
