By Rachael Click, OD,
Jennifer Lyerly, OD, and Kevin Smith
and Anita Mizrachi, Licenced Optician
Dec. 20, 2017
It was a banner year in Review of Optometric Business for presenting ideas to build optical revenues. Here are three of the best, in which our contributors offer suggestions for creating greater optical profitability based on what’s worked for their own practices.
7 Steps to Make Optical Promotions a Success
By Rachael Click, OD
Optical promotions are a great way to boost revenues, I’ve found in my practice. A successful promotion generates excitement, and makes it easier for patients to get the products I prescribed. >>READ MORE>>
Patient-Friendly Upgrades that Boost Optical Sales
By Jennifer Lyerly, OD,
and Kevin Smith, optician
Retailing is an art and a science, and successful retailing begins with creating an encouraging environment that invites shoppers to touch and try on appealing products that suit their needs and excite their senses. Optical retailing is no different, and there is a lot we can learn from other retailers. >>READ MORE>>
Why You Need Both Big Brands & Independents on Your Frame Board
By Anita Mizrachi,
Licensed Optician
Patients have diverse tastes and needs, so it makes sense to stock your frame board with recognizable styles from established brands, as well as fashion-forward styles with independent names. With a wide selection, you are more likely to satisfy patients and make a sale. <<READ MORE>>