3 Growth Strategies for Your Optical

By Rachael Click, OD,
Jennifer Lyerly, OD, and Kevin Smith
and Anita Mizrachi, Licenced Optician

Dec. 20, 2017

It was a banner year in Review of Optometric Business for presenting ideas to build optical revenues. Here are three of the best, in which our contributors offer suggestions for creating greater optical profitability based on what’s worked for their own practices.

A promotion featured on Dr. Click’s practice web site. Promotions like these enable patients to follow through on the prescriptions Dr. Click writes, and increases revenues.

7 Steps to Make Optical Promotions a Success

By Rachael Click, OD
Optical promotions are a great way to boost revenues, I’ve found in my practice. A successful promotion generates excitement, and makes it easier for patients to get the products I prescribed. >>READ MORE>>


Patient-Friendly Upgrades that Boost Optical Sales

By Jennifer Lyerly, OD,
and Kevin Smith, optician

Optician Kevin Smith sits at the bar-style table and stool in Dr. Lyerly’s optical. Providing a more casual seating option, in addition to desks, gives patients greater comfort in browsing.

Retailing is an art and a science, and successful retailing begins with creating an encouraging environment that invites shoppers to touch and try on appealing products that suit their needs and excite their senses. Optical retailing is no different, and there is a lot we can learn from other retailers. >>READ MORE>>

Why You Need Both Big Brands & Independents on Your Frame Board

By Anita Mizrachi,
Licensed Optician

Frames from independent companies like Etnia, seen here as displayed in Mizrachi’s optical, offer unique product with compelling stories.

Patients have diverse tastes and needs, so it makes sense to stock your frame board with recognizable styles from established brands, as well as fashion-forward styles with independent names. With a wide selection, you are more likely to satisfy patients and make a sale. <<READ MORE>>


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