ZEISS unveiled its new PureCoat PLUS anti-reflective treatment at Vision Expo East. PureCoat PLUS builds on the company’s original PureCoat AR with improved hydrophobic performance and durability.
ZEISS says its PureCoat PLUS is one of the clearest AR treatments available, with residual reflectance below 1 percent. It is also up to 50 percent more scratch-resistant than many available AR treatments, helping the lenses retain their clarity and their like-new appearance.
The hydrophobic performance of the original PureCoat has been improved with an even higher contact angle for easier cleaning. Tests have shown that the treatment retains 97 percent of its hydrophobic properties over the life of the prescription, significantly higher than other premium AR treatments on the market today.
What this means, according to Claude Labeeuw, Carl Zeiss Vision’s vice-president, Marketing, is that PureCoat PLUS will be nearly as easy to clean after two years of wear as it is on the day of dispense. “In the US, AR still only has about 30 percent penetration, so is not yet a habitual purchase for most eyeglass wearers. If the coating’s performance has degraded by the time the patient comes back to get a new Rx, the patient will be less inclined to buy it again. With PureCoat PLUS, wearers will still be happy with their coating when they are ready for new lenses, making repeat sales more likely.”
PureCoat PLUS replaced PureCoat, and is available on the same range of lens designs and materials.
