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When Recruiting Top Talent, “Advertise” Your Practice!

Brad McCorkle, CEO of Local Eye Site, advises practices to “advertise” the best attributes of their practice and community when recruiting top talent. Lose the laundry list of required skills; instead, describe how yours is a leading practice, how your staff is top-notch, and how you’re located in a wonderful place to live, work and play. Here are examples of a job ad before and after improvements have been made, followed by a video featuring McCorkle.


CLICK HERE or the image to the left to view an effective jobs listing that sells the attributes of an optometric practice and the community in which it resides.

CLICK HERE or the image on the left to view the same jobs listing, with highlighted action words that make the listing effective in attracting top talent.

Brad McCorkle is founder and president of Local Eye Site. To reach him: brad.mccorkle@localeyesite.com.

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