Gary Gerber, OD, Chief Dream Officer at The Power Practice, advises ODs to utilize all forms of communications–new and old–when marketing their practices. In addition to electronic communications and social media tools, ODs should look anew at traditional marketing vehicles like direct mail, “snail mail” and newspaper ads that have fallen from favor. As electronic communications have proliferated, legacy marketing tools can cut through the clutter. Re-employ legacy marketing, Dr. Gerber recommends, and you could see dramatic results.
EFFECTIVENESS OF LEGACY MARKETING
How Effective is Snail Mail in an Electronic World?
Five Times to Use Snail Mail, Not Email
If Google Uses Snail Mail, You Should, Too. Here’s How.
ARTICLES ON NEWSPAPER ADVERTISING:
Nielsen Study: Newspapers Hold Edge in Engagement, Ad Effectiveness
Ultra-Affluent Consumers Find Newspaper Advertising Most Effective
Gary Gerber, OD, is Chief Dream Officer at The Power Practice in Franklin Lakes, NJ. To contact him: info@powerpractice.com
