Podcasts

Use Smart Money to…Improve Profitability Metrics

July 3, 2018

Three podcasts, sponsored by CareCredit, and featuring ROB Professional Editor Mark Wright, OD, FCOVD, show practices how to improve profitability by leveraging financing in multiple ways to enhance care.

“Improve Capture Rate”
In this podcast, listeners will learn to:
• Track KPIs, measure to manage
• Increase capture rate 10 percent and generate $70,000 more in revenues
• Present patient financing to benefit patients and practice

“Increase Multiple Sales of Eyewear”
In this podcast, listeners will learn to:
• Provide patients with the optical solutions to improve their lives at home, school, work, play
• Pro-actively present patient financing at reception, then reinforce the message through the patient journey
• Make it easy for the patient to fulfill their full treatment plan

“Increase Annual Supply Sales of Contact Lenses”
In this podcast, listeners will learn to:
• Recognize patient benefits in better compliance, convenience, value
• Streamline delivery
• Complete the cycle of care while patient is in office

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Subscribe Today for Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.
Subscribe Today for Free...
And join more than 25,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.