The Optometric Minute

Be a Data-Driven Super Competitor

Feb. 14, 2018

Scott Jens, OD, CEO of Rev360, believes that access to data and data analysis can help independent ODs to make better clinical and business decisions–and to compete evenly with ODs in large corporations with greater resources. Further, having ready access to personal and clinical data about your patient can create strong bonds that tie your patient to you and your practice. An ROB interview conducted at the recent Rev U Retreat in San Diego.

 

 

OPTIMIZE DATA’S “RINGS OF SATURN.” Optimize information about your patients to create bonds between them and your practice. Initiate informed, targeted discussions with patients about the features of polarized sunwear or specialty contact lenses that may specifically benefit them.

DATA-BASED MARKETING. Send information about products and services to all patients with specific diagnoses, or all those who take certain medications. Mine your data for such opportunities. Track your progress through a practice performance dashboard.

USE DATA TO COMPETE. For years, large companies with data and marketing divisions held competitive advantage. Now, independents can utilize their own affordable data resources to refine messaging to patients and upgrade patients to higher-level products and services. By segmenting and mining data easily, independents can apply techniques used by airlines to upgrade services and by large retailers to cultivate loyal customers.

 

Scott Jens, OD, is CEO of Rev360, the eyecare company that delivers RevolutionEHR and a suite of ECP business services to RevolutionEHR users. He can be reached at: sjens@rev-360.com

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