Reach for Excellence

Top Turning Points in Your Optometric Career

By Mark Wright, OD, FCOVD,
and Carole Burns, OD, FCOVD

Dec. 20, 2017

Review of Optometric Professional Editors Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD, offered readers advice throughout 2017 on how to better grow their practices and profitability. Here are three highlights from the past year.

Anatomy of a Bad Deal: Buyer Beware

Before we can look at what happens in a bad deal, we must first understand the three central components of a good deal: Both the buyer and seller agree the price is fair, the terms are fair to both sides, the buyer is able to pay the price, and there are no hidden time bombs in the practice. If any of these components break down, then the deal devolves into a bad deal, and will eventually fall apart. >>READ MORE>>

 

How to Get Patients to Stick With You

Your patients may not have as much patience for sub-par service as you might think, Paul Greenberg, author of the best-selling CRM at the Speed of Light and president of The 56 Group, says. According to Greenberg, research shows that 55 percent of consumers are willing to pay more for a guaranteed good experience. Let’s explore the concept of Excellent Customer Service. How can we get this to happen in our practice? >>READ MORE>>

 

Career Coaching: Are You “So Successful You’re Miserable”?

Your practice may be going gangbusters, but that doesn’t mean you’re happy. Cortney McDermott, former executive at Vanity Fair and other major corporations, says many Americans are “miserably successful.”

In trying to make the practice the best it can be, it is easy to be consumed by the practice. All waking thoughts can be involved with the practice. Staff problems, money-flow problems, third-party problems, patient problems … problems, problems, and more problems. Crisis management seems to be the world in which we live. How can we find relief? >>READ MORE>>

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