The Optometric Minute

Create an Opportunity for Someone with Unique Talents

Sept. 6, 2017

Beverly Bianes, OD, and John C. Pack, OD, believe that the unique skills and qualities of a person can provide a special opportunity for a growing optometric practice. They created a “community service liaison” position when they met a highly talented individual. While the position is not revenue-producing, they note that the community service events this person creates are powerful team-building and practice-branding assets.

IDENTIFY SPECIAL ABILITY. Some employees have a gift for a skill like community organizing, which can be used to specialize in those activities for your practice, such as becoming a community events organizer.

LONG-TERM ROI. Positions that aren’t patient-facing often don’t generate immediately measurable ROI, but they can make long-term projects possible that deliver practice-building opportunities over time.

PROVIDE PROJECT RESOURCES. Projects, which you didn’t think were possible, become doable when even just a part-time employee is able to devote undivided attention each week to the work.

 

Beverly Bianes, OD, and John C. Pack, OD, are the owners of Pack & Bianes Vision Care Optometry in Chula Vista, Calif.

To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.