Marketing

“Think About Your Eyes” TV Ad Campaign Underway

Think About Your Eyes the consumer awareness campaign from The Vision Council, is running two flights of television ads to raise public awareness on the need for better vision health and to motivate consumers to have eye exams. Both ads target a national audience aged 18-48 and women, in particular, since younger moms tend to be the gatekeepers for health care decisions, The Vision Council says.

“Muscles” is the first ad, running July 22-29. “Back to School” is the second ad, slated for August 19–September 8. The campaign, which is forecast to reach at least 120 million consumers nationally, also includes print ads in major magazines, drive-time broadcast radio spots, online videos and banner ads and a social media component.

Think About Your Eyes allows ECPs to list themselves on the campaign’s doctor locator (www.thinkarboutyoureyes.com/locator) (“Find a doctor near you”) on the website. There are two annual membership options ($250 for basic and $500 for premium, which highlights more information about about the practice and lists them first in the results).

The Think About Your Eyes pilot program in grew eye exams by 7.9 percent, translating to 120 incremental eye exams per practice, in the nine markets where the program was conducted, The Vision Council reports.

For more information CLICK HERE or contact Jon Torrey, director of professional relations for Think About Your Eyes, at jtorrey@thinkaboutyoureyes.com.

VIEW THE VIDEOS…

“Your Eye Muscles Work Harder Than Any Other Muscle in Your Body”

“Back to School”

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