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TAYE: Join a Campaign and Generate Exams

Sept. 14, 2016

Think About Your Eyes is tracking exams and revenues generated from a newly launched consumer ad campaign. See how listing on the TAYE doctor locator can pay off in increased patients, fees and sales to your practice.

JOIN THE CAMPAIGN. Increase your exams and drive practice growthbylisting your practiceon the Doctor Locator on ThinkAboutYourEyes.com. Consumers will be able to see your name and basic contact information. If you invest in a premium listing, prospective patients will see your photo, the insurances you accept, and other details about your practice.

SHARE THE GROWTH IN YOUR PRACTICE. In 2015 alone, 828,000 consumers visited an eye doctor and got an eye exam. That’s a shortening of the exam cycle from 29 months to 16 months, representing a 45 percent decrease in the time between exams. Think About Your Eyes messaging brought, on average, 23 new eye exams to each practice in the U.S.

HELP THE WHOLE INDUSTRY GROW. In industry spend, consumers who are exposed to Think About Your Eyes messaging have yielded $320 million in spending across the spectrum from glasses to contact lenses to various accessories.

Laurel O’Connor is marketing and communications manager of Think About Your Eyes. Contact loconnor@thinkaboutyoureyes.com.

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