Pick the perfect office space for your practice.
July 5, 2017 Shopping online is so pervasive today that bricks’n’mortar retailers (including optical retailers) are adding online-style features in their shops....
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD July 5, 2017 Many of the procedure codes we use in medical...
By Suzanne LaKamp, OD, FAAO July 5, 2017 When an OD joins a practice, there is a learning curve. The doctor must...
Create happy cataract patients who stick with you.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 28, 2017 Bad doctors and nurses aren’t the culprit for dissatisfied...
June 28, 2017 Laurie Sorrenson, OD, FAAO, and Ryan Powell, OD, believe you must create a wow experience for the patient, which...
A guide to mastering challenging conversations with patients.
Three social media marketing examples to follow.
The optometric community is making progress educating legislators.
How to better serve presbyopic contact lens patients.
June 21, 2017 Jennifer Lyerly, OD, an associate at Triangle Visions Optometry in Cary, N.C., says you can accommodate the 21st century...
Capitalize on a summertime increase in office visits.
This is what your cataract patients most need from you.
Uncover revenues in hiding in your practice.
By Peter J. Cass, OD June 14, 2017 Your staff can be the engine that drives your practice’s efficiency. They work for...
Learn how to make the most of your youngest employees.
June 14, 2017 Owning the building and land where you practice is a profitability-builder, says John C. Pack, OD. Learn how to...
The connection between patient financing and a higher eyewear capture rate.
When you think it's medically necessary, and an insurance company doesn't.
Tips from a practice that has made contact lenses hugely profitable.
How you greet patients directly affects your bottom line.
The long-term gains of becoming CEO of your practice.
Key steps to ensure patients are proud of their purchase.
May 31, 2017 Bryan Wolynski, OD, has built a low-vision specialty within his practice, and he incorporates the OrCam system, which allows...
Marketing intelligence from Solutionreach to retain patients.
Learn why employee onboarding programs pay off.