All practice growth Articles

  • 2.0K
    The Optometric Minute

    Learning from the Dental Model

    August 5, 2015: In “Learning from the Dental Model,” Arthur B. Epstein, OD, FAAO, analyzes the success that dentists had in shifting their emphasis to...

  • 3.1K
    The Optometric Minute

    Add a New OD as an Associate or Partner?

      July 29, 2015: Ken Krivacic, OD, MBA, owner of Los Colinas Vision Center in Irving, Texas, says there should be a...

  • Finances

    Three Kinds of Practices: Which is Yours & How Can You Prosper?

    By Jerome Legerton, OD, MS, MBA, FAAOAugust 5, 2015There are three modes of practice that come with their own sets of needs...

  • Finances

    Globalization of Eyecare: Good for Humanity, Bad for U.S. ECPs?

    By Brian Chou, OD, FAAOand Jerome Legerton, OD, MS, MBA, FAAOJune 24, 2015Eyecare is globalizing. Do you know how to use it...

  • 1.9K
    The Optometric Minute

    Practical Steps: Three Practice Builders

    May 27, 2015: Three simple steps that you can take in your practice to increase revenue and profitability.   

  • 2.2K
    Finances

    Patient Financing: Close the Gap Between Cost and Care

    By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDOMay 13, 2015Offering patient financing helps your patients to fulfill their treatment plans with the...

  • 2.3K
    Finances

    Purchase An Established Practice–and Grow It

    By Dave Anderson, ODApril 22, 2015Purchasing a long-established practice offers local name recognition and a ready-made patient base. Leverage these pluses in...

  • 2.9K
    Finances

    Four Ways to Add Direct-Pay Products & Services

    By Lisa Shin, ODMarch 25, 2015Are you missing promising direct-pay revenue opportunities? Here are four key revenue streams you may be overlooking. 

  • 3.9K
    Medical Model

    Send a Positive Message About Eye Health

    By Tina McCarty, OD, FAAOApril 8, 2015Explain to patients that you are ensuring their long-term eye health. When you establish a wellness...

  • 2.4K
    The Optometric Minute

    Harnessing the Power of Digital Referrals

    January 14, 2015: Referrals are the lifeblood of a growing optometric practice, say Charles Turner, OD, and Chris Cooper, OD, founders of...

  • 2.9K
    The Optometric Minute

    Developing a Comprehensive Eyecare Practice

    Aaron Lech, OD, FAAO, outlines how he developed a full portfolio of medical and eyecare services and specialties that serves a broad...

  • 3.4K
    Medical Model

    Getting on Track with the Medical Model: Benchmarking

    By Jerry GodwinOptometric practices, on average, derive less than 20 percent of revenues from medical model optometry—a percentage that can be doubled....

  • 2.4K
    The Optometric Minute

    Finding the Right Fit: The New Associate OD

    Justin Bazan, OD, owner of Park Slope Eye, and Jessi Lee, OD, who recently joined the practice as an associate, candidly discuss...

  • 2.2K
    The Optometric Minute

    Strategic Planning: Start a Practice with the End in Mind

    Gary Gerber, OD, Chief Dream Officer at The Power Practice, encourages ODs at the start of practice ownership to build their practice...

  • 4.9K
    The Optometric Minute

    Make Kids Feel Welcome: Building a Pediatric Practice

    Katie Gilbert-Spear, OD, MPH, owner of Site & Sun EyeWorks in Pensacola, Florida, features a kids-friendly area with kids’ artwork and wall...

  • 2.3K
    The Optometric Minute

    Opening a Second Practice: Tips for Success

    Penn Moody, OD, owner of Moody Eyes in Indianapolis, is one year into the acquisition of an existing practice that complements his...

  • 2.2K
    The Optometric Minute

    Develop Varied Clinical Skills, Increase Your Value to a Practice

    Melanie J. Denton, OD, FAAO, of Asheville, NC, has developed a varied clinical skills set that permits her to bring specialized services...

  • 2.1K
    Finances

    Lessons Learned: Avoid New Practice Miscalculations

    By Diane Palombi, ODThe exciting first years in independent practice are full of possibilities--and potential mistakes. Here’s how to avoid common “beginner”...

  • 4.4K
    The Optometric Minute

    Practices of Distinction, Part 2: Efficiency, Accuracy, Empathy

    April Jasper, OD, FAAO, and Katie Gilbert-Spear, OD, MPH, outline the six attributes of an optometric practice that goes beyond being excellent--to...

  • 2.2K
    The Optometric Minute

    Practices of Distinction: Six Attributes

    April Jasper, OD, FAAO, and Katie Gilbert-Spear, OD, MPH, outline the six attributes of an optometric practice that goes beyond being excellent--to...

  • 2.3K
    The Optometric Minute

    Keys to Success: The Multi-Specialty Practice

    Gwen Gnadt, OD, FAAO, of EyeVision Associates in Lake Ronkonkoma, NY, has found that by hiring and developing specialists who can provide...

  • 2.3K
    Finances

    Impulse Imperative: How Does Impulse Shape Your Career?

    By Diane Palombi, ODDo you think of yourself as a deliberative person? You might be surprised at the impact of impulse on...

  • Finances

    Are You an Optometric Jack of All Trades, Master of None?

    By Brian Chou, OD, FAAOIn an optometric practice, as in any business, trying to be all things to all people usually spells...

  • The Optometric Minute

    Developing a Medical Optometric Practice

    Madeline Romeu, OD, developed a medically based optometric practice over 30 years by making the eye health of her patients her primary...

  • 4.2K
    The Optometric Minute

    Serving Your Community, Serving Your Patients

    Jennifer H. Ong, OD, of Alameda, Calif., reflects on her recent political campaign and finds connections between public service and service to...

  • 2.8K
    Medical Model

    Dry Eye: Treating a Growing Patient Need is Also a Practice Builder

    By Maria Sampalis, ODDry eye is more prevalent as our population ages and depends more on prescription medications that cause dryness. Offering...

  • 1.8K
    The Optometric Minute

    Never a Better Time to Practice Than Right Now

    Barry Farkas, OD, FAAO, of Drs. Farkas, Kassalow and Resnick in New York City, believes in recognizing groundbreaking innovations and quickly integrating...

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