Generations in Practice: Scaling Up But Staying Personal
June 1, 2016: Jeffrey Williams, Sr., OD, Jeffrey Williams, Jr., OD, and Massala Reffell, OD, recommend developing both a long- and short-term...
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The Optometric Minute
Moving to a New Location Drives New Patient Visits
May 18, 2016: Laurie Sorrenson, OD, FAAO, found that moving to a new location was a practice builder from the start. Each...
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The Optometric Minute
New Modes of Practice: Specialty Services, No Optical
April 13, 2016: Miki Lyn D'Angelo, OD, and Jessica Fulmer, OD, FAAO, have opened a specialty practice with a different concept: all...
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Finances
Grow Revenues by 10 Percent by Using a Business Consultant
How to work with a consultant to grow your practice and profitability.
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The Optometric Minute
Bring Your Optometric Skills Back Home
March 9, 2016: A. Blake Hutto, OD, describes the satisfaction of returning to his hometown after optometry school and providing care to...
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Marketing
Multi-Channel Marketing: Seven Steps to Building Your Practice
Market on all fronts to reach old and new patients.
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The Optometric Minute
To Engage Staff, Share How You Are Doing
Feb. 24, 2016: Michael A. Kling, OD, owner of Invision Optometry in San Diego, Calif., encourages practices to track key practice performance...
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Finances
Build Profits with a Private-Pay Practice
By Mary E. Boname, OD, FAAOMarch 2, 2016A primarily private-pay practice can offer a steadier stream of income, and can allow you...
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The Optometric Minute
Highlights from the Leadership OD Retreat
Feb. 3, 2016: Mike Rothschild, OD, founder of Leadership OD, believes that all practices face similar challenges in engaging and empowering staff...
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Medical Model
Nine Ways to Market Your Medical Eyecare Services
By Thuy-Lan Nguyen, ODFeb. 10, 2016Medical model optometry holds tremendous growth potential for your practice, so let patients know that you provide...
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Finances
Six Ways to Stay on Budget When Expanding Office Space
How to profitably expand your office space.
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Finances
ROB Power Packs 2015: Top 5 ROI Winners for Your Practice
By ROB EditorsDec. 23, 2015Your practice faces challenges--and revenue growth opportunities--every day. Here are some of the ways top ROB contributors are...
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Finances
Six Practice Improvements for 2016
By Maria Sampalis, ODDec. 2, 2015The end of the year is a perfect time to assess your strengths and weaknesses, and develop...
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Insights From Our Editors
Growth Opportunity: Are You Serving Patients Impacted by Low Vision?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 25, 2015You have a chance to help patients, and build your practice...
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Finances
Eight Steps to Profit in a Sports Vision Specialty
By Alan Berman, ODNov. 18, 2015Sports vision is fast growing, fun and rewarding. Eight steps can put you into this field profitably--whether...
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The Optometric Minute
Winning Practice-Building Ideas from Outside Optometry
Oct. 21, 2015: Gary Gerber, OD, Chief Dream Officer at The Power Practice and host of The Power Hour radio show, recommends...
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Finances
Finding the Best Practice Location: A Strategic Plan
By Diane Palombi, ODOct. 14, 2015The right location--and initial marketing strategy to let patients know you're open for business--is the most important decision...
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The Optometric Minute
Lessons Learned: Managing Multiple Locations
Sept. 30, 2015: Ryan Powell, OD, the owner of Insight Eyecare Specialties, applies principles learned outside optometry in managing eight locations with...
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Finances
Can You and Your Staff Recite Your Mission Statement?
By Peter G. Shaw-McMinn, ODSept. 30, 2015A mission statement lets employees and patients know the ideals and goals of your practice. Do...
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The Optometric Minute
Plan a Practice Exit Strategy Early On
Sept. 23, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J., explains...
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Finances
Choose a Location that Matches Your Practice Vision
By Maria Higgins, ODSept. 23, 2015Choosing the right location for your practice requires demographic and financial analyses, but also look for a...
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Insights From Our Editors
What Financial Factors Do Patients Consider Before Seeking Your Care?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 16, 2015When making elective health care decisions, consumers simultaneously research both the...
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Finances
Online Refractions: Four Actions To Protect Our Patients and Profession
By Lisa Shin, ODSept. 16, 2015Online refractions are gaining traction. Here's how to ensure your practice doesn't lose its footing.
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Finances
Chick-fil-A: Cooking Up a Lesson for Your Practice
By Jennifer Jabaley, ODSept. 9, 2015The Chick-fil-A fast food chain has lessons for you in how to cook up great service for...
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The Optometric Minute
Build a Preventative Care Practice
Sept. 9, 2015: Mary E. Boname, OD, MS, FAAO, owner of Montgomery Eyecare, focuses her practice on preventative care, educating patients on caring...
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Finances
Project Profit Gains–Then Add Office Space
By Rachael Click, ODSept. 2, 2015Expanding your existing space can grow revenues dramatically. Before taking a big step, project increased profitability based...
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Insights From Our Editors
Plan for Growing Numbers of Myopic Patients
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 5, 2015You will be seeing an increasing number of patients with myopia,...
