All optical shopping Articles

• 

  7.7K

  Frames

  Do These 4 Things & You Could Achieve a $1,400 Average Optical Sale

  Simple ways to make a big, positive impact on optical sales.

• 

  7.1K

  Ophthalmic Lenses

  5 Ways to Compete with Low-Cost Retailers

  How to beat the Warby Parkers & Hubbles of the world.

• 2.6K

  Insights From Our Editors

  Market Opportunity: Prevail Over Online Competitors

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 19, 2016Some of your patients are more likely to purchase eyewear online...

• 2.3K

  Insights From Our Editors

  Market Opportunity: Motivate People to Buy Mulitple Pairs of Eyewear

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 21, 2016Your patients have a few key reasons they purchase multiple pairs...

• 2.6K

  Insights From Our Editors

  Market Opportunity: Stress the Benefits of New Eyewear

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 31, 2016Consumers may be more open to purchasing eyewear when needed, but...

• 2.3K

  Insights From Our Editors

  Market Opportunity: Add More Children Patients to Your Practice

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDAugust 17, 2016Only a small percentage of your patients are children, findings from...

• 2.5K

  Insights From Our Editors

  Market Opportunity: Grow Your Children’s Eyeglass Frame Average Sale Per-Patient

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 29, 2016You have the opportunity to grow your average children’s eyeglass frame...

• 2.2K

  Insights From Our Editors

  Market Opportunity: Offer a Variety of Sports Lens Tints

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 22, 2016You have the opportunity to offer patients a greater array of...

• 2.5K

  Insights From Our Editors

  Market Opportunity: Optimize Spectacle Lens Sales

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 8, 2016The spectacle lenses and lens treatments sector of practices are showing...

• 2.1K

  Insights From Our Editors

  Market Opportunity: Compete More Effectively with Online Retailers

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJune 1, 2016More of your patients than you might have guessed are satisfied...

• 2.2K

  Insights From Our Editors

  Market Opportunity: Invest in Optical Inventory that Best Serves Your Patients

  How to invest in the best inventory for your patients.

• 3.0K

  Insights From Our Editors

  Market Opportunity: Stock Optical Inventory that Suits Your Patients

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMay 18, 2016Children are most likely to get new eyewear when their prescription...

• 2.3K

  Insights From Our Editors

  Market Opportunity: Use POP Materials to Boost Sales of Children’s Eyewear

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 13, 2016Point-of-sale materials are a great help when selling children’s eyewear, findings...

• 2.5K

  Insights From Our Editors

  Market Opportunity: Sell More Plano Sunwear

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDApril 6, 2016Independent opticals have stiff competition from sunglass specialty stores, among others,...

• 2.0K

  Insights From Our Editors

  Market Opportunity: Promote Durability & Style in Your Optical

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 23, 2016Emphasizing the durability and style of your optical products could pay...

• 2.5K

  Insights From Our Editors

  Market Opportunity: Have the Conversation About Outdoor Eyewear

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 16, 2016If you haven’t already stepped up conversation with patients about the...

• 3.3K

  Insights From Our Editors

  Market Opportunity: Be as Consumer-Friendly as Online Eyewear Retailers

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 9, 2016You have a diversity of online competitors, results of The Vision...

• 1.8K

  Insights From Our Editors

  MU Opportunity: Meaningful Use Hardship Exception

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 17, 2016Meaningful Use (MU) is not going away. If you want to...

• 1.9K

  Insights From Our Editors

  Market Opportunity: Offer Durability & Good Warranty Policy to Sell Children’s Eyewear

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFeb. 3, 2016The durability of eyewear, and offering a good warranty policy, could...

• 2.9K

  Insights From Our Editors

  Market Opportunity: Provide Products to Ease Digital Eye Strain

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 20, 2016You have an opportunity to serve patients experiencing digital eye strain,...

• 4.2K

  Insights From Our Editors

  Upgrade Your Optical: Add a Digital Measuring Device

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJan. 13, 2016You might want to finally invest in a digital measuring device...

• 1.8K

  Insights From Our Editors

  Market Opportunity: Sell More Blue Light-Blocking Lens Treatments

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 23, 2015If you aren't educating your patients about blue light, and prescribing...

• 1.9K

  Insights From Our Editors

  Market Opportunity: Key in to Specific Activities to Sell More Sports Sunwear

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 9, 2015You have an opportunity to educate patients about the benefits of...

• 4.0K

  Insights From Our Editors

  Market Opportunity Analysis: Use Colors to Appeal to Teen Eyewear Shoppers

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDDec. 2, 2015Colors and an adult look are the two most important factors...

• 1.7K

  Insights From Our Editors

  Market Analysis: Where are the Growth Segments of the U.S. Vision Market?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDNov. 18, 2015The Vision Council’s latest VisionWatch report reflects a 6.3 percent gain...

• 2.0K

  Insights From Our Editors

  Patients’ View of Eyewear: Style Accessory or Medical Necessity?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 7, 2015Your optical may need to do a better job presenting eyewear...

• 2.3K

  Insights From Our Editors

  Serving Hispanic Patients: Is Greater Outreach & Education Necessary?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSept. 30, 2015Your Hispanic patients may need more education about what they can...