All optical dispensary Articles

  • 2.4K
    Ophthalmic Lenses

    Premium PALs: Personalization Sets You Apart

    By Victoria L. Dzurinko, OD, FAAOand Jason Moore, ODTake presbyopic patients to a higher level of visual performance with personalized lenses. The...

  • 2.1K
    Insights From Our Editors

    How Likely Are Consumers to Purchase Optical Goods and Services?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany consumers are still hedging before purchasing optical goods and services, according to...

  • 2.7K
    Frames

    Feature Local Companies and their Unique Products

    By Cheryl G. Murphy, ODPatients have more options than ever when buying frames for their eyeglasses. Purchasing locally created frames for your...

  • 2.2K
    Insights From Our Editors

    How Many Consumers “Very Likely” to Buy Rx Eyeglasses in Next Six Months?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDSales in your optical will be ever challenging this summer, according to results...

  • 4.3K
    Marketing

    The Making of a Successful Promotional Campaign

    By Chad Waggoner, ODand Kimberly Manthe, ABOA promotional event that offers a discount on lenses and/or frames can boost profitability--if you roll...

  • 2.8K
    Insights From Our Editors

    Optician Pay: With Supervisory Status Vs. Without

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour employees with supervisory responsibilities probably have higher salaries than those without those...

  • 17.6K
    The Optometric Minute

    Building a Visual Performance Center

    Katie Spear, OD, MPH, has built a specialty in visual performance, which incorporates low vision, sports vision and vision rehabilitation. The practice...

  • 4.6K
    Frames

    Eight Ways to Enhance the Patient Experience in Your Dispensary

    By Ken Krivacic, OD, MBACreate a distinctive optical dispensary that sends a consistent message: You offer a high-quality patient experience--and this is...

  • 2.6K
    Insights From Our Editors

    Are You Capturing Growth in Personalized Lenses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDThe growth of customized or personalized lenses appears to be steady, according to...

  • 3.3K
    Frames

    Warranty Policy: Show Patients You Stand Behind Quality Optical Goods

    By Rachael Click, ODOffering a warranty shows that you confidently stand behind quality optical goods. Done right, a warranty can be a...

  • 2.2K
    News Briefs Archive

    Essilor Launches Varilux National Consumer Campaign

    Essilor of America is introducing consumers to the benefits of progressive lenses and the innovative technology behind Varilux progressive lenses through the...

  • Frames

    Seven Compelling Reasons to Purchase New Eyewear

    By Brian Chou, OD, FAAOPatients routinely tell opticians they don't need new glasses because their prescription hasn't changed. Here are seven reasons...

  • 3.9K
    News Briefs Archive

    ZEISS Introduces PureCoat PLUS AR

    ZEISS unveiled its new PureCoat PLUS anti-reflective treatments at Vision Expo East. PureCoat PLUS builds on the company’s original PureCoat AR with...

  • 7.1K
    News Briefs Archive

    Essilor Digital Single-Vision Lenses: Extended Material Options Available

    Essilor of America announced it is offering extended material options available for Essilor 360°, Essilor FIT, Essilor Azio, and Essilor Eyecode Digital...

  • 2.9K
    Ophthalmic Lenses

    Custom Marketing Tool: Transitions Online Marketing (TOM) Tool

    By Chad Waggoner, ODand Kimberly Manthe, ABOThe Transitions Online Marketing (TOM) tool can help you create customized marketing materials online that reinforce...

  • 2.0K
    News Briefs Archive

    Transitions Optical Introduces Mandarin Bilingual Diagnosis Guide

    Transitions Optical, Inc. is adding to its popular bilingual eye care guide series with a new tool to help English-speaking eyecare professionals...

  • 1.7K
    News Briefs Archive

    New Affiliate Partnership: Think About Your Eyes & International Vision Expo & Conference

    Think About Your Eyes, a national public awareness initiative focused on educating the public about the importance of eye health and comprehensive...

  • 1.8K
    The Optometric Minute

    Every Patient Deserves the Best

    Sam Silverblatt, OD, of Shreveport, La., believes that every one of his patients deserves the best in high-quality optical products. In presenting...

  • 1.9K
    News Briefs Archive

    New Bilingual Pocket Card Explains Benefits of Transitions Lenses

    Recognizing that language barriers can often pose as a challenge when dispensing eyewear or talking about the latest lens technologies, Transitions Optical,...

  • 1.8K
    News Briefs Archive

    Clarus Optical Wins 2013 Transitions Eyecare Practice of the Year

    Transitions Optical, Inc., has named Clarus Optical the third-annual Transitions Eyecare Practice of the Year--recognizing the staff for their year-long efforts to...

  • 1.8K
    Insights From Our Editors

    How Many ECPs Have In-House Finishing Equipment?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of ECP offices have in-house finishing equipment, according to The...

  • 2.3K
    News Briefs Archive

    Essilor Launches 2014 Consumer Ad Campaign for Xperio UV Rx Polarized Lenses

    Essilor of America  announced the launch of its second year of national consumer advertising for Xperio UV superior Rx polarized sun lenses.

  • 2.8K
    Insights From Our Editors

    How Long Does it Take Most Consumers to Choose Eyeglasses?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may not be as deliberative as you think, the results of...

  • 1.9K
    News Briefs Archive

    Think About Your Eyes Consumer Campaign Picks Up Speed in 2014

    Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced today that in...

  • 1.9K
    News Briefs Archive

    8 Reasons Santa Needs to See an Eye Doctor

    This holiday season Essilor spent some time analyzing Santa's vision and discovered he needs our help! After all, Santa must be able...

  • 2.5K
    Insights From Our Editors

    What Motivates Patients to Shop for and Purchase Eyewear?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDPrice, convenience and familiarity with a specific practice or retailer hold significantly more...

  • 2.3K
    Insights From Our Editors

    Ophthalmic Frame Sales: How Much Do Indepedents Capture?

    By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDFor independent ODs, there is room for growth in the US ophthalmic frame...

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