New Affiliate Partnership: Think About Your Eyes & International Vision Expo & Conference
Think About Your Eyes, a national public awareness initiative focused on educating the public about the importance of eye health and comprehensive...
3.6K
Insights From Our Editors
Which Comes First: Lens or Frame Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of your patients prioritize frame selection first, but a large...
1.8K
The Optometric Minute
Every Patient Deserves the Best
Sam Silverblatt, OD, of Shreveport, La., believes that every one of his patients deserves the best in high-quality optical products. In presenting...
1.9K
News Briefs Archive
New Bilingual Pocket Card Explains Benefits of Transitions Lenses
Recognizing that language barriers can often pose as a challenge when dispensing eyewear or talking about the latest lens technologies, Transitions Optical,...
6.8K
Ophthalmic Lenses
Profit with In-House Finishing
By Ken Krivacic, OD, MBAAn in-house finishing lab improves delivery time to patients and captures revenues that otherwise go out the door.
2.7K
Ophthalmic Lenses
Prescription Google Glass: Move Into the Future with Your Patients
By Matthew Alpert, ODGoogle Glass with prescription lenses gives ODs a chance to move into the cutting edge of technology with their...
2.3K
Ophthalmic Lenses
OD’s Device Advice: Help Patients Optimize Use of Electronic Devices
By Teresa Narayan, ODOD's can lead the discussion of how to optimize use of electronic devices by prescribing and selling eyewear and...
3.0K
Ophthalmic Lenses
Prescribing Transitions: Education Makes the Sale
By ROB EditorsTransitions lenses can improve patients' quality of vision and protect their eyes from the sun's harmful rays. Here's how the...
1.8K
News Briefs Archive
Clarus Optical Wins 2013 Transitions Eyecare Practice of the Year
Transitions Optical, Inc., has named Clarus Optical the third-annual Transitions Eyecare Practice of the Year--recognizing the staff for their year-long efforts to...
1.8K
Insights From Our Editors
How Many ECPs Have In-House Finishing Equipment?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of ECP offices have in-house finishing equipment, according to The...
2.3K
News Briefs Archive
Essilor Launches 2014 Consumer Ad Campaign for Xperio UV Rx Polarized Lenses
Essilor of America announced the launch of its second year of national consumer advertising for Xperio UV superior Rx polarized sun lenses.
2.8K
Insights From Our Editors
How Long Does it Take Most Consumers to Choose Eyeglasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour patients may not be as deliberative as you think, the results of...
5.0K
News Briefs Archive
Essilor Launches Varilux Comfort Enhanced Fit Digital Lenses
Essilor of America announced the launch of Varilux Comfort Enhanced Fit digital lenses, a new personalized option within the Varilux Comfort lenses...
5.5K
Insights From Our Editors
How Many Americans Experience Digital Eye Strain?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems that eventually all of us will suffer from digital eye strain...
1.9K
News Briefs Archive
Think About Your Eyes Consumer Campaign Picks Up Speed in 2014
Think About Your Eyes, a public eye health initiative sponsored by a non-profit organization under The Vision Council, announced today that in...
2.1K
News Briefs Archive
Patient Education Tool: ZEISS Releases Digital Eye Strain Infographic
Carl Zeiss Vision has released a consumer-oriented infographic designed to heighten awareness of the symptoms of Digital Eye Strain to a broad...
1.9K
News Briefs Archive
8 Reasons Santa Needs to See an Eye Doctor
This holiday season Essilor spent some time analyzing Santa's vision and discovered he needs our help! After all, Santa must be able...
1.8K
News Briefs Archive
HOYA Study: Patients Looking for Relief from Blue Light Over-Exposure
HOYA Vision Care recently commissioned a consumer research study to test market messaging options with eyecare patients. “Strategies for Keeping Purchases at...
2.0K
News Briefs Archive
Essilor Calls for Entries for Varilux Student Grant Award Program
Essilor of America, manufacturer of optical lenses, invites optometry students across the country to submit case reports for the 30th annual Varilux...
All-in-One Lens Options Display and Dispensing Mirror Launched
Papillon, an all-in-one lens options display and dispensing mirror, has been launched. Neil Kabinoff, creator of Papillon, noticed the eyewear industry needed...
4.0K
Frames
Handoff to Optician: Set Up a No-Fail System
By Yoongie Min, ODEnsure that patients get the eyewear your recommend through effective communication between OD and optician. Then measure how a...
7.0K
News Briefs Archive
ZEISS Introduces ZEISS Officelens
Carl Zeiss Vision has announced the introduction of ZEISS Officelens, a new, customized task-specific lens that allows patients to choose the amount...
2.0K
News Briefs Archive
Super Systems Optical Technologies Introduces New Line of Photochromatic Lenses
Super Systems has introduced Conversion ‘Clear N Dark’ 1.56 photochromic lenses, which utilize automatic tint adjustment relative to ultraviolet ray exposure from...
3.4K
News Briefs Archive
Next Generation of Digital Lenses Available from Digital Eye Lab
Digital Eye Lab (DEL), a division of ABB OPTICAL GROUP has introduced another proprietary spectacle lens product line, the Digital Master Series....
5.4K
News Briefs Archive
Transitions Optical Launches Signature VII Lenses with Chromea 7
Transitions Optical, Inc. has launched its most responsive everyday adaptive lenses ever: Transitions Signature VII lenses with Chromea7 technology. Available Jan. 7,...
2.7K
The Optometric Minute
In-House Lens Casting: Quality and Cost Savings
Gordon G. Wong, OD, of GW Eye Associates in La Jolla, Calif., describes the advantages of an in-house lens casting system. The...
