How to maximize the advantages of a marketing firm.
Here are resources to let more patients know about your practice.
Learn how to attract Hispanic patients to your practice.
Key ways to move your practice into a more profitable future.
How to measure the effectiveness of social media posts.
How to get your patients to bring along their friends & family.
Try these winning optical events to both help patients & increase revenues.
Get more kids in your exam chair this fall.
Let your community know what you're best at.
Take a hint from patients on what they need & will buy.
How to beat the Warby Parkers & Hubbles of the world.
By Thuy-Lan Nguyen, OD September 13, 2017 Appealing to Millennials, many of whom are making their own decisions about eyecare for the...
By Scott Huffer, OD, FAAO Sept. 6, 2017 Marketing dollars spent should make an impact in additional revenues. Over the last several...
What it takes to get Baby Boomers into your exam chair.
Ideas for using Instagram to spur practice growth.
Let patients know this summer it's time to visit for an exam.
Make your practice unforgettable--and distinct from competitors.
By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...
Learn how to use your practice data to compete with business rivals.
Reach out to an increasingly important segment of our population.
Find out what your patients think of you--and how to improve.
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 30, 2016You have an opportunity to be ahead of the curve by...
Ideas for practice events that draw new patients in.
By Troy Humphreys, OD, FAAOApril 20, 2016Let patients know you do more than glasses and contact lenses by strongly marketing your medical...
Market on all fronts to reach old and new patients.
Feb. 10, 2016: Brian Chou, OD, FAAO, explains how his practice presents a unified message about comprehensive eyecare. The practice web site...