Ideas to ring in the New Year with optical profits.
Key ways to move your practice into a more profitable future.
What Millennial patients need to love your practice.
Sponsored Content By Kristi Yatsko, Office Manager Eyecare of the Valley Philadelphia, Penn., Metro Area Dec. 13, 2017 Effective recall is essential...
By Suzanne LaKamp, OD, FAAO Dec. 6, 2017 Providing great patient care, and service, is half the equation in growing a practice....
How to maximize the advantages of a marketing firm.
Here are resources to let more patients know about your practice.
Learn how to attract Hispanic patients to your practice.
How to measure the effectiveness of social media posts.
How to get your patients to bring along their friends & family.
Try these winning optical events to both help patients & increase revenues.
Get more kids in your exam chair this fall.
Let your community know what you're best at.
Take a hint from patients on what they need & will buy.
How to beat the Warby Parkers & Hubbles of the world.
By Scott Huffer, OD, FAAO Sept. 6, 2017 Marketing dollars spent should make an impact in additional revenues. Over the last several...
What it takes to get Baby Boomers into your exam chair.
Ideas for using Instagram to spur practice growth.
Let patients know this summer it's time to visit for an exam.
Make your practice unforgettable--and distinct from competitors.
By Maria Sampalis, OD August 2, 2017 Electronic health records provide efficiency and cost-savings, and they have another benefit: You can drill...
Learn how to use your practice data to compete with business rivals.
Reach out to an increasingly important segment of our population.
Find out what your patients think of you--and how to improve.
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 30, 2016You have an opportunity to be ahead of the curve by...
Ideas for practice events that draw new patients in.