Ideas for letting your community know about your services.
Hubble has a new financial backer that you've probably heard of.
Why you may need to interact differently with women patients.
Easy ways to generate more reviews singing your praises.
How to track two important practice metrics.
The significance of business savvy in preserving independent optometry.
Key points from an important presentation at Optometry's Meeting.
A possible new, high-tech solution for patients in need of corneas.
Here's what's OK--and not--to require of employees' appearance.
Your older patients' thoughts on telemedicine.
Tips for tapping the opportunities of freelance optometry.
Why LASIK patients may not be as happy as you think.
How to get more response to your practice's social media posts.
Why to give staff feedback on an ongoing basis.
Lasers from eyes may become a reality.
A few changes that can bring big rewards to your practice.
How to predict the behavior of your staff & patients--and yourself.
A new potential opportunity for integrative eyecare.
Artificial intelligence gives you a new tool to fight blindness.
A few ways to boost your practice's use of Instagram.
What you need to know about creating & using KPIs.
Why it's worth having--and being--a mentor.
Another telemedicine provider is gaining traction.
The opportunity to serve dry eye patients is greatly expanding.
How women can overcome the "social cost" challenge.
Learn who the biggest players in optical are.
An AI tool to expand integrative eyecare.