Strategies to sell more eyewear to each patient.
The important patient education you can provide.
The role Apple may play in the evolution of healthcare.
Financing scenarios & options for practice owners.
Why you might want to pause before saying yes to private equity.
The vaccine you should educate your patients about.
How Opternative continues to change how eyecare is delivered.
A few books that made a big difference to one OD.
What the youngest ODs among us think about practice ownership.
How to give patients an experience they'll want to return to.
How telehealth is already changing healthcare.
Strategies to profitably add a new associate OD.
Tips for ensuring patients have a positive experience.
What matters most to your patients in healthcare.
How your practice can do its part for the environment.
How to create happy patients who refer friends and family.
An AI system that can help patients get the care they need.
What the latest research reveals about dry eye.
Tips on making each practice location suit the particular patients who visit it.
Key lessons from how other countries have responded to online optical sales.
The latest way science is trying to learn from the eyes of astronauts.
A new use for telehealth that may increase access to care.
The many reasons some ODs choose NOT to sell to PE.
It may take longer than expected for equality in health-care employment.
Another contact lens sales competitor enters the U.S. market.
Story of an office-space purchase and remodeling that transformed a practice.
A new national system that could improve care of your patients.