The trick to getting men to buy in your optical.
Create an optical that captures Millennial purchases.
What your practice needs to sell to families with children.
Pointers for investing in a frame mix likely to increase capture rate.
Tips for inspiring your opticians to WANT to sell your merchandise.
Ideas to help you kick-start optical sales this summer.
Secrets to teaching your opticians to sell multiple pairs.
What you need to launch a sports eyewear niche.
Tricks to keeping your optical inventory engaging to patients.
Make walk-ins more likely, and generate higher revenues.
How to make high-end frames a sales leader in your optical.
Teach your opticians to guide patients' styles--and eyewear purchases.
Price frames to maximize sales and build your patient base.
How three ROB contributors made optical sales soar.
Finding the most profitable inventory mix.
How to make your frame board a patient-pleasing money-maker.
Do these things to ensure your optical promotions pay off.
Turn your next shopping trip into an optical sales tutorial.
Leverage private label frames to market your practice.
Advice on capturing more of the prescriptions you write.
Find the best frame pricing strategy for your practice.
Learn when to go hard, and when soft, in selling eyewear.
Act now to capture round two of back-to-school sales.
Try these winning optical events to both help patients & increase revenues.
Make it more likely that patients buy from you.
Being the optician--at least once--can teach an OD invaluable lessons.
A strategy to boost second-pair sales.