All digital strategy Articles

• Marketing

  Web Site Videos: A Powerful Education and Marketing Tool

  By Steve Vargo, OD, MBAVideos are more than a way to fill your practice web site and Facebook page. Videos also are...

• 3.9K

  Search Engine Optimization

  Cross-Linking Your Web Pages: How Two Practices Boost Their Online Presence

  By Nancy RausmanCross-linking practice-related sites, like your practice web site, Facebook and Yelp pages, provides a powerful tool to stay top-of-mind with...

• 2.8K

  Social Media

  Proactively Manage Online Reviews to Shape Your Practice’s Image

  By Charles Turner, ODActively solicit and manage patient feedback online to build your practice's brand in your community. You will show existing patients...

• 3.5K

  Search Engine Optimization

  Cross-Link Your Web Presence–and Raise Your Visibility

  By Nancy RausmanOnce you build a varied web presence—web site, Facebook, Yelp—cross-linking provides a powerful tool to stay top-of-mind with present patients...

• 3.6K

  Uncategorized

  Five Great Apps to Help You Talk to Patients About Eye Health

  By Steve Vargo, ODMobile apps for health care information are popping up everywhere—and an OD can use them to get into the...

• Search Engine Optimization

  Get Found: Simple Steps to Put Your Practice at the Top of the Search Listings

  By Nancy RausmanIf poor search engine listings are keeping patients from finding your practice, the fixes may be easier than you expect....

• 2.9K

  OD Business Innovators

  2013 Optometric Business Innovators: Digital Media

   Forward-thinking ODs provide fresh ideas. They are the focus of our second annual Optometric Business Innovators report from Vision Monday and Review...

• 3.1K

  Social Media

  Twitter: Social Media Tool for Get-to-the-Point Messaging

  By Steve Vargo, OD, MBA Twitter lets you stay in constant touch with your patients using brief targeted messages. Use this free...

• 3.1K

  Social Media

  Google Plus Primed: Make it a Powerful Part of Your Marketing Mix

  By Steve Vargo, OD, MBAThis free social network tool offers distinct marketing advantages like organizing your contacts into discrete “circles.” Here’s how...

• 4.7K

  Search Engine Optimization

  FAQs on Web Analytics: How to Use Data to Grow Your Practice

  By Nancy RausmanWeb analytics are a powerful tool for fine-tuning your digital marketing for profitability. Here’s how to use analytics to put...

• 3.3K

  Practice Metrics

  How Many of You Have a Facebook Account for Your Practice?

  By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMore than half of ECPs, including independent ODs, do not yet have a...