How to measure the effectiveness of social media posts.
Learn the two most important elements of e-blasts.
Tips to make your web site a driver of practice profitability.
What NOT to do & what to do instead.
Five videos to use as models for your marketing.
Three social media marketing examples to follow.
Your patients first look for you online. Make yourself easy to find.
Zero in on your local community in your online marketing.
By Nancy RausmanJuly 20, 2016The seasonal promotions you offer in your office should be reflected on your web site and social media...
June 1, 2016This newly published 2016 version of the “Navigation Guide to MEGATRENDS in Eyecare Practice” was commissioned by Vision Source and produced...
By Nancy RausmanJune 1, 2016Is your practice web site ready to be viewed and easily used on smartphones and tablets? Today, it's be mobile-ready or...
Start back-to-school marketing early this year.
Learn how to generate online reviews.
Five Instagram posts that you can use as marketing inspiration.
By Nancy RausmanJan. 20, 2016Boost appointments with photo-sharing social networks Pinterest and Instagram. See simple steps to get started.
By Jennifer Jabaley, ODNov. 25, 2015Your online presence is the way patients get to know you: It reveals the face of your practice. Is your...
By Agustin Gonzalez, OD, FAAO, ABCMOOct. 7, 2015Google has a new way of presenting search results. How will prospective patients use it...
Strategies to turn around bad online reviews.
Follow these examples of posts to better connect with patients.
Ideas for social media posts that bring in new patients.
A mobile app can work with your web site to help patients book appointments.
By Nancy RausmanApril 15, 2015Your web site can be a powerful tool to increase patient visits. Fine-tuning four areas makes that happen.
Ramp up a new practice with search engine optimization.
By Yoongie Min, ODMarch 4, 2015The rules of SEO are ever changing. Hiring an outside expert on generating web traffic more than...
February 11, 2015: EyeXam, the developer of a mobile vision screening app, announced that the US Patent and Trademark Office has issued...
By Nancy RausmanJanuary 28, 2015Measure how well your practice web site puts patients into exam chairs. Then calculate if your site is...
By Maria Higgins, ODJanuary 21, 2015: Promote your practice by concentrating on the top social media sites.