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Space in the Optical: Use it Effectively to Increase Sales

To increase optical sales, use space effectively, says Barbara Wright of Barbara Wright Design. To consumers, open space around merchandise signals luxury, while cramped merchandise says lower price, lower quality. See how successful opticals vary open space around frame collections to differentiate economy, mid-priced and high-end.

Action Points

RESIST CROWDING. Open space around merchandise communicates a luxury context.
ELIMINATE NON-SELLERS. Leave more open space around best-sellers.
KEEP DISPLAYS SIMPLE. It is better to underdo it than overdo it.

View other videos in the series “Principles of Optical Design”

Click HERE to view the following videos:

Design Your Office with HIPAA Privacy Compliance in Mind

Looking at New Space: How Wide to Make it Work?

Design Principle: Utilizing Existing Design Features

Barbara Wright is president of Barbara Wright Design in Smyrna, Tenn. To contact her: info@bwdesign.info

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