New This Week
CL Annual Supplies: Save on Transaction Costs
>>READ MORE>>
Patient Experience
Limit Long Exams, Allow More Time in Optical
By Ken Krivacic, OD, MBA
Limiting excessively long exams leaves the patient more time to purchase eyewear in the optical dispensary. And doctor-staff-patient all welcome improved office flow.
Marketing
Spotlight Your Practice with Trunk Shows, Events & Community Involvement
Digital Strategy
Three Facebook Campaigns to Build Patient Engagement
By Nancy Rausman
Effective Facebook campaigns increase patient engagement, create awareness of your practice and bring in new patients.
Special Report
2014 Optometric Business Innovators: Optical Dispensing
Forward-thinking ODs provide fresh ideas that colleagues can use. This month, we honor ODs who are innovative in optical dispensing, selected from our fourth annual Optometric Business Innovators report from Vision Monday and Review of Optometric Business. >>READ MORE>>
ROB Fast Fact
Why Aren’t Patients Who Need Vision Correction Getting It?
Many of your patients are procrastinators, findings from The Vision Council VisionWatch 2014 Q2 Member Benefit Report suggest. Some 37.4 percent of respondents say they aren’t wearing needed vision correction simply because they haven’t gotten around to it yet. Another 35.2 percent say they aren’t using needed vision correction because “my eyes aren’t too bad yet.”
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on overcoming your own procrastination to make practice improvements.
In Brief
Optometry Cares & Essilor Offer $10,000 Scholarship
A new scholarship is now available for third-year optometry students: the Bernard Maitenaz Scholarship, sponsored by Essilor and administered by Optometry Cares – The AOA Foundation, the charitable organization of the American Optometric Association (AOA). One winner will be selected annually for the $10,000 scholarship. >>READ MORE>>
C&E Vision Releases Web-Based Transaction Archive
C&E Vision, an optical buying group, released a new service to members called myCloud, a cloud-based transaction archive that holds six years of member monthly statements, vendor invoices and product purchasing reports. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve my practice web site?From making your web site more compelling to visitors with patient testimonial videos to ensuring the site is easy to use on mobile devices, here is how three ROB contributors recommend taking your practice web site to the next level.
…Practice Solution
- Practice Web Site Redesign: How Unique Do You Want to Be?
- Patient Video Testimonials: Give Patients Something (Positive) to Talk About
- Going Mobile: Optimize Your Web Site for Smartphones and Tablets
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO