New This Week
Build Multiple-Pair Sales with Clip-Ons
Barry Santini, ABOM, of Long Island Opticians, explains how to present clip-ons as “layers” that can enhance a golf game, provide sunwear fashion, or ease digital eye strain from computers and mobile devices. By providing visual benefits conveniently and inexpensively, layers also cultivate the patient for multiple-pair sales of task-specific eyewear. >>READ MORE>>
Practice Management
Six Ways to Ruin Your Optometric Practice
By Ken Krivacic, OD, MBA
There are many ways to make your practice succeed—or fail. Here are six “strategies” you should steer clear of to avoid costly pitfalls in managing your practice. >>READ MORE>>
Contact Lenses
Make Specialty Contact Lenses a Practice Builder
By Thuy-Lan Nguyen, OD
Specialty contact lenses equip you to address challenging vision issues, while expanding revenues and building patient loyalty.
>>READ MORE>>
Ophthalmic Lenses
Select a Lead Salesperson (Not Necessarily an Optician)
By Kevin Wilson, Chairman & CEO, Sterling
Sometimes your best optical salesperson isn’t a trained optician. Choose the best salesperson, rather than the best optician, as your lead optical employee. >>READ MORE>>
ROB Fast Fact
What Financial Factors Do Patients Consider Before Seeking Your Care?
When making elective health care decisions, consumers simultaneously research both the procedure and how they will pay for it, according to a recent study conducted by Rothstein Tauber, Inc., on behalf of health care financing company CareCredit, a division of Synchrony Financial.
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, on making it easier for patients to decide to seek your care, and purchase products from your practice.
In Brief
Johnson & Johnson Vision Care Introduces CL with “Tear-Infused Design”
Johnson & Johnson Vision Care, Inc., announced the launch of a new lens with a tear-infused design, ACUVUE OASYS Brand Contact Lenses 1-Day with HydraLuxe Technology, “to provide excellent comfort and vision throughout a day full of activities.” The new lens will launch worldwide at the beginning of 2016. >>READ MORE>>
Upcoming: The Vision Council 2016 Executive Summit
The Vision Council has announced the agenda, slate of keynote speakers and the opening of registration for the 2016 Executive Summit, an annual event with executive-level networking, leadership development, economic trend reporting and business strategies. <<READ MORE>>
Challenge –> Solution
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Practice Challenge…
How do I improve the patient experience in my office?You can be the greatest OD in your community, but if your patients don’t enjoy, or at least well tolerate, a visit to your office, you won’t succeed. Here is how three contributors ensure patients leave with a smile on their face.
…Practice Solution
- Highlight Work of Local Artists
- Your Front Door-First Impression Checklist
- Make a Great First Impression with a Well-Maintained Office Space
Recent Articles of Note
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Getting There: Planning a Successful Optometric Career
By Robert Schultz -
Be Positive, and Always Thank Your Patient
An Optometric Minute video with Eric M. White, OD -
Capture Rate Booster: Train Staff to Fill Patient Prescriptions
By Stuart J. Thomas, OD, and Ellen Byrum-Goad, LDO
