Dispensary Viewpoint

Selling Luxury Eyewear: Make the Handbag Connection

Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, believes that optical dispensaries can harness opportunities with luxury eyewear. Manufacturers of high-end accessories brands–like Chanel, Prada, and Judith Lieber–run major consumer ad campaigns for luxury handbags priced in the thousands of dollars. Fashion-conscious consumers who know and value these premier brands are excited to access the same brands in eyewear. Compared to the lofty handbag prices, the eyewear is perceived as a relative value.

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