Medical Model

ROB Vlog: Keys to Integrating New Medications in Your Practice

With Agustin Gonzalez, OD, FAAO, ABCMO

Nov. 9, 2016

Incorporating new drugs into the treatment plans of your patients requires deliberation and a careful roll out. Here are three keys to keep in mind when taking this important step in the medical eyecare you provide.

ANALYZE CLINICAL TRIAL DATA. Ask yourself if you have patients who match the groups of patients who participated successfully in the clinical trials.

ATTEND VENDOR-SUPPORTED DINNER MEETINGS. Accept invitations to dinner meetings sponsored by drug companies, and engage the speakers about how they were able to successfully incorporate the medications into their practice.

GET BEYOND SALES PITCH. Ask drug sales reps what they’ve observed working in other practices with the drug they are selling. They can help match your practice with the drugs best suited to the needs of your patient base.

Agustin Gonzalez, OD, FAAO, ABCMO, is the owner of Eye & Vision in Richardson, Texas. To contact him: gonzalez.agu@gmail.com

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