Medical Model

ROB Power Packs 2016: MEDICAL EYECARE

Dec. 21, 2016

Medical eyecare is an increasingly important part of many optometric practices. Five contributors show how they have made the most of the opportunity to provide medical management of eye disease.

Create a Dry Eye Center and Make it a Practice Builder

By Suzanne LaKamp, OD, FAAO

Our aging population, along with the heavy use of digital devices and dry environments of work and living, mean more cases of dry eye. Creating a practice specialty–a dry eye center–as our practice has done, enables you to capture the opportunity to treat these patients, and keep them in your practice with services that address their needs  >>READ MORE>>

Nine Ways to Market Your Medical Eyecare Services

By Troy Humphries, OD, FAAO

Despite the broader scope of optometric practice today, many patients still believe optometrists just test visual acuity and prescribe eyeglasses and contact lenses. To really succeed, send out a strong message that you do medical eyecare.
>>READ MORE>>

Growth Plan: Equip Your Office for Glaucoma Patients

By Maria Sampalis, OD

Our aging population means more people will come to your practice with glaucoma, as glaucoma is one of many chronic diseases that we are at greater risk for as we age. More than 120,000 Americans are blind from glaucoma, accounting for 9-12 percent of all cases of blindness, according to the National Institutes of Health. This presents a significant opportunity in expanding patient service and practice growth. >>READ MORE>>

Build Medical Eye Care Services with Well-Considered Consults

By Diane Palombi, OD

Sending a patient to a specialist for a consult, or additional testing, sometimes is necessary to ensure the patient receives the best care possible. However, in this era of high insurance deductibles, it is also important to consider whether the additional doctor visit and testing is essential.  >>READ MORE>>

Capture a Prime Growth Opportunity with a Low Vision Center of Excellence

By Maria Richman, OD

By the year 2030, the National Eye Institute projects that nearly 5 million in the U.S. will be classified as having low vision. We have focused on low vision care, and have built up this niche, so that approximately 30 percent of our three-OD practice is now considered low vision, and 100 percent of my part of the practice is visually impaired or legally blind.  >>READ MORE>>

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