Practice Metrics

Readers Cite the Importance of Doctors Recommending Additional Eyewear in the Exam Room

Asked what most drives second-pair sales, 58 percent of ROB readers cited the important role played by doctors prescribing additional eyewear in the exam room. Thirty-two percent said second-pair discounts and other marketing strategies was most essential, while 11 percent said the hand-off to opticians who reinforce the doctor’s prescription was most important.

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