Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., cites situations when prescribing a specific ophthalmic lens or lens treatment is warranted for medical reasons. Elderly or infirm patients on medications may exhibit profound light sensitivity–a situation where a branded photochromic lens can improve their vision and their lives. Brand-specific prescribing for medical conditions is a critical part of what Dr. Kehoe calls a commitment to providing total optometric patient care.
ACTION POINTS
PRESCRIBE FOR SPECIFIC MEDICAL NEEDS. Conditions like light sensitivity can be addressed with a specific photochromic lens.
PRESCRIBE THE BEST. Steer your patient to premium products that likely are covered by insurance, wholly or in part.
HANDOFF WELL. Explain to your optician what you are prescribing and why–so your patients benefit fully.
Peter H. Kehoe, OD, FAAO, owns Kehoe Eye Care in Galesburg, III. He is a past-president of the American Optometric Association and was instrumental in the development of the InfactSEE Program. To contact him: PHKehoe@AOA.org.
